Malaysia Airlines | Parent Company | Penerbangan Malaysia Berhad | Category | International | Sector | Airlines | Tagline/ Slogan | "MH" is Malaysian Hospitality | USP | Premium Airline‚ Upper Middle Class‚ Middle Class | STP | Segment | Passengers Preferring Comfort / reliability | Target Group | Corporates / Upper Middle Class / Middle Class | Positioning | Premium international airlines | SWOT | Strength | 1. Strong Backing of Malaysian Govt2. It has extensive operations
Premium Malaysia Airlines Kuala Lumpur
The rich history of Malaysia Airlines as the flight carrier of Malaysia began back in the year 1937 when it was first incorporated under the name Malayan Airways Limited (MAL). As according to USAtoday.com‚ the first commercial flight of the company as the national airline of Malayan was in April‚ 1947 serving the routes between Penang‚ Malayan‚ and Singapore. With the formation of Malaysia in the year 1963‚ Malayan Airways Limited then changed its name to Malaysia Airlines Limited in the same year
Premium Malaysia Airlines Singapore Airlines Airline
point-to-point carrier and a full subsidiary of Malaysia Airlines. The name Firefly was chosen to describe the airline’s characteristics‚ which represent agility‚ brilliance‚ charm and fun. With unique description‚ Firefly is easily remembered and recognized. It has the potential to grow and command a brand premium in the community it serves. Firefly is launched on 3th April 2007 and it is Malaysia’s first community airline. It is operated by Malaysian Airline System Sdn. Bhd. formerly known as FlyFirely
Premium Airline Marketing Malaysia Airlines
AirAsia approaches to prevent this occurring and to generate continued growth is to frequently re-assess its strategy so that they build strong businesses in the attractive industries of the future Company overview - Air Asia Berhad AirAsia’s leading airline was established with the dream that everyone can fly. Since 2001‚ the company has swiftly broken travel norms around the globe. It has risen to become the world’s best. With a route network that spans through more than 20 countries. AirAsia continues
Premium Malaysia Airlines Airline Low-cost carrier
II. 22 new aircraft was added with Air Asia affiliates. A. Air Asia’s affiliates include Malaysia AirAsia‚ Thai AirAsia and Indonesia AirAsia. B. The increasing of passenger is to add the frequencies to existing routes and the new five routes that already relaunched. C. Kuala Lumpur (KL)-Lombok‚ KL-Nanning‚ KL-Kunming‚ Kota Kinabalu-Guangzhou and KL-Solo include of the Malaysia Air AirAsia new routes. III. One of Air Asia affiliates has increased the total number of passengers
Premium Malaysia Airlines Kuala Lumpur Aircraft
possible for everyone Originally founded by a government-owned conglomerate‚ DRB-COM. Bought by former Time Warner executive‚ Tony Fernandes ’s company Tune Air Sdn Bhd on 02 Dec 2001 COMPANY PROFILE –Cont‘ Malaysian Low- cost airline Largest low fare‚ no frills air line and a pioneer of low cost travel in Asia Operates scheduled domestic and international flights to over 400 destinations spanning 25 countries AIRASIA GOVERNANCE BOARD BACKGROUND & DUTIES
Premium Tony Fernandes Board of directors Kuala Lumpur International Airport
(1/1/2009-31/12/2010) 31 Appendix 6 Malaysia Airline System Berhad (Group)’ Income Statement 41 Appendix 7 Malaysia Airline System Berhad (Group)’s Statement of Financial Position 42 Appendix 8 Malaysia Airline System Berhad (Group)’s Statement of Cash Flows 43 Appendix 9 Malaysia Airline System Berhad (Group)’s Financial Ratio 44 Appendix 10 Malaysia Airline System Berhad (Group)’s Market Share Price 2009-2010 47 Appendix 11 AirAsia is the world’s seventh largest airline group and could become
Premium Financial ratio Financial ratios Malaysia Airlines
The Competition Act 2010 is an act to promote economic development and protect consumers’ interest. It is implemented by the Malaysia Competition Commission (MyCC)‚ which was established under the Competition Commission Act 2010. This act was enacted by the Parliament of Malaysia in May 2010 and came into effect on 1 January 2012. The Competition Act 2010 is not meant to protect competitors. It is meant to ensure enterprises compete freely and fairly. Competition forces enterprises to be more efficient
Premium Malaysia Airlines Kuala Lumpur International Airport Kuala Lumpur
up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The airline now flies to over 40 destinations in Malaysia‚ Thailand‚ Indonesia‚ Macau‚ China‚ Philippines‚ Cambodia‚ Vietnam and Myanmar. AirAsia has formed 2 successful joint ventures
Premium Low-cost carrier Airline Malaysia Airlines
The breaking news piece of the disappearance of Malaysian Airlines Flight MH370 left the world holding their breath. The story broke via BBC Breaking News’ twitter account on the 8th of March 2014. It seemed like a routine flight from Kuala Lumpa‚ Malaysia to Beijing in China. The Boeing 777-200ER was carrying12 crew and 227 passengers‚ 6 of which were Australian. The four news pieces chosen to analyse vary in proximity and format‚ including internet articles from news businesses The Wall Street
Premium Newspaper Broadsheet Malaysia Airlines