Table of Contents 1.0 INTRODUCTION 3 2.0 OVERVIEW OF ORGANIZATION… 3 2.1 Organization background 3 2.2 Organization Missions and Objectives 4 2.3 Organization Business Strategies and Success factors 5 2.3.1 AirAsia’s Business Strategy 5 2.3.2 AirAsia Success factors 6 2.5 Analysis on AirAsia Porter ’s Five Forces Model 8 2.5.1 Bargaining Power of Supplier 8 2.5.2 Bargaining Power of Buyer 8 2.5.3 Threats of Substitutes 9 2.5.4 Threats of New Entrants 9 2
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marks awarded will be 55 marks. Essay question: On 8 August 2014‚ Khazanah National announced plans to privatise Malaysia Airlines (MAS) in an attempt to revive the national carrier as it was struggling financially. Without doubt‚ the twin aviation disasters‚ MH370 and MH17‚ have also further contributed negatively towards MAS financials. The former prime minister of Malaysia‚ Dr Mahathir Mohamad said that the national flag carrier should be
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from nine regional hubs in Malaysia‚ Thailand (Thai AirAsia) and Indonesia (Indonesia AirAsia). AirAsia’s head office and its main base is the Low Cost Carrier Terminal at Kuala Lumpur International Airport. This terminal handles 48.4% of AirAsia’s traffic (see appendix 2). AirAsia is the leading low-cost carrier in the world and won the Skytrax award for World’s Best Low-Cost Airline in 2009 and 2010. In addition‚ the company is Asia’s largest low-fare‚ no-frills airline and has a long-haul arm‚ AirAsia
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The difference between working for Air Asia and Malaysian Airlines ( MAS ) Are you looking for a job in airline company‚ but do not know which one to choose? Your query will surely be answered as we move along in this composition. Working in the airline industry is a truly wonderful choice as it’s exciting‚ fun-filled yet lucrative. In fact‚ they are merely two prestigious airlines in Malaysia‚ namely Air Asia and Malaysian Airlines ( MAS ). So which one will be a better choice to work for
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PP16832/01/2013 (031128) Malaysia Sector Update 5 April 2013 Aviation Overweight (from Neutral) Cautiously Optimistic BUY with caution. The aviation sector has underperformed the KLCI in 2012 due to depressed earnings‚ escalating fuel prices and regulatory uncertainty. The sector has de-rated with an average decline of 27.6% in 2012. 2013-YTD however saw our top pick‚ MAHB gaining 15% while the airlines are both up modestly with 6% rise in share prices. We are now Overweight
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1.Potential strengths of the new entrants in the low cost air transport industry 2.Increasing competition in e-commerce 3.Escalating prices of fuels used in business operation 4.Attack by the low-cost government airlines Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft‚ set up office‚ hire staffs‚ and etc. Thus‚ this has reduced the treat to Air Asia. Moreover‚ brand awareness is quite
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carriers (LCCs) are airlines that provides no frills services that are at a lower cost. They provide limited services to make up for the lost in revenue dut to the decreased ticketing prices. LCCs became popular in Asia after the 1997 financial crisis where people were looking to travel at a cheaper cost due to the bad economic situation. Since then‚ LCCs have been growing in the airline industry and has increasing market dominance at the moment. With a change in market demand for airlines‚ there are bond
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substitutes as a product or service that can be replaced with original product and give more satisfaction to customers. In airline industry these substitutes exist‚ For example if someone wants to go to Singapore from Kuala Lumpur can choose bus or train. As we know the bus is the cheapest transportation so customer prefers bus. But if we assume that customer wants to go to Australia airline is a good choice and by access internet customers will compare prices and choose the more reasonable for themselves
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and the availability of the flight time. The airline industry is highly concentrated with more than 50 airliners operating in the market worldwide. But‚ the main competitors for Air Asia are Firefly‚ Malindo Air‚ Tiger Airways‚ Cebu Pacific Air and Lion Air; which competes within the same routes and destinations. According to IATA‚ Asia Pacific airlines are a major collective force in international aviation. In terms of profitability‚ Asia Pacific airlines account for half of the global industry’s profits
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AIRASIA MAS AIRLINE What are brands have in common ? -internationally-based airlines What so great about each brand?(how different) Do they serve same / different target audience? Malaysia Airlines or Air Asia? We have the answer. If you have flown to a destination either for business or leisure‚ you will know that flying is no fun especially when there are so many procedures and processes to go through. To make matters worse‚ certain airlines make it so much more difficult for you as
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