competitors in the industry also decrease Airasia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete with Airasia. ii) High capital requirement. The industry of airline needs large volume of start-up capital. The cost of setting up of offices‚ buying or leasing aircraft‚ hiring pilots and other staffs like air stewardess and etc incur a high start-up cost. Thus‚ the threat is low for Airasia. iii) Different product
Premium Airline Low-cost carrier Malaysia Airlines
Title: Business Application in Engineering Submitted by: Shahfiee Bin Sirajuddin (K1169894) Abstract In today’s world‚ an airline’s competitive positioning in a volatile and highly competitive environment or airline industry is one of the most important elements in marketing strategies. Airlines have been challenged to apply and implement various marketing strategies in order to achieve top notch service‚ success‚ and growth. The purpose of this study was to analyze the competitive positioning of Qatar
Premium Airline Flag carrier Cathay Pacific
MALAYSIA Airlines (MAS) has admitted that it is tough fighting a low-cost carrier (LCC). It has decided to use its wholly owned unit‚ Firefly‚ to take on AirAsia. Firefly will turn into a true blue LCC and use jets in the attack. On Monday‚ Firefly said it would fly commercial jets for domestic routes and begin with crossover routes‚ e.g. Kota Kinabalu and Kuching‚ on Jan 15. Asean will be its next stop. Its B737-800s will take off from KL International Airport (KLIA). Firefly wants to have
Premium Malaysia Airlines Kuala Lumpur International Airport Kuala Lumpur
highest salary paid Airline Company. In other words‚ there is no doubt why Cathay Pacific cannot raise their profit margin. Cathay Pacific really has to work on their human resource management in order to cut down their labor expenses to increase the profit. By comparing the numbers on wages‚ passenger carried and revenue from other two main competitors (Singapore and Malaysia Airline)‚ we found out that Cathay Pacific has served almost double amount of passengers than Singapore Airline on year 2005 but
Premium Airline Malaysia Airlines Flag carrier
- Who is Tony Fernandes? Malaysian entrepreneur and the founder of Tune Air Sdn.Bhd. Introduced the first budget no frills airline‚ AirAsia‚ to Malaysians with the tagline “Now everyone can fly” Why we chose him? Flying to over 65 destinations in more than 20 different countries. Their revenues have tripled since 2007 taking in 3‚948 million Malaysian Ringgit in 2010. Built a work force and corporate structure that would reflect his own personality Leadership
Free Kuala Lumpur Malaysia Malaysia Airlines
1. Environmental Scan 1.1. Internal Factors The environmental scan of Garuda Indonesia Airlines is starting with the internal factors of the company. 1.1.1 Image of the company Garuda Indonesia Airlines is the national airlines ofIndonesia. They have a very strong image as a national carrier‚ strong financial support from the government and the existing target market. The image as one and the only national carrier of Indonesiagives a very good image for the local and international passengers
Premium Garuda Indonesia Flag carrier Malaysia Airlines
AirAsia is cheaper than MAS. AirAsia wants to be the lowest short-haul airline in every market it goes in. To achieve the goal‚ it has some strategies such as lean cost structure‚ different ways of promotion‚ keeping safety‚ satisfying customers and developing human resources. AirAsia always tries to keep the operations simple and efficient to keep costs low. According to Fu Sen‚ an ex employee of Awair- the airline company bought by AirAsia ‚ the tickets that have been booked online can printed
Premium Malaysia Airlines Airline
Causes of SARS 5 2.3 Signs and Symptoms 6 2.4 Treating and Preventing SARS 6 2.5 How SARS Affects the Global Economy 7 3. Introduction to Singapore Airlines 8 3.1 Company Perspectives 8 3.2 History of Singapore Airlines Ltd 8 3.3 Birth of Singapore Airlines 9 3.4 Subsidiaries 10 3.5 Fleets 10 3.6 Awards 10 4. Singapore Airlines Manager Macro-Environmental Analysis 11 4.1 PEST Analysis 11 5. SWOT Analysis 14 6. Competitive Strategy Currently Adopted by the Company 16 6.1
Premium Singapore Airlines Singapore Singapore Changi Airport
succeeds in maintaining cost-efficient operations. Price of jet fuel has increased to levels that only two or three years ago would have seemed impossible. This will result in increase in cost as fuel represents a huge portion of the costs of an airline industry. However‚ a portion of this threat has been mitigated due to its procurement of A320‚ which is more fuel-efficient. However‚ this threat should not be neglected and the costs of fuel should be keep tracked closely. Financial Risk AirAsia
Premium Airline Malaysia Airlines Kuala Lumpur
Table of Contents ------------------------------------------------- 1. Introduction ------------------------------------------------- 2. Corporate strategy ------------------------------------------------- 3. Operations strategy -------------------------------------------------
Premium Airline Garuda Indonesia Singapore Airlines