Analysis 13 2.2.1 Inflation Rates - impact on the airline industry 13 2.2.2 Interest Rates - impact on the airline industry 15 2.2.3 Trade Surplus 16 2.3 Political/Legal 17 2.3.1 Environmental Issues 17 2.3.2 Tax Concerns 18 2.3.3 Security 18 2.4 Sociocultural Environment 18 2.4.1 Effects on Consumers 18 2.4.2 Emerging Markets 19 2.4.3 Maintaining Customer Loyalty 19 2.5 Technological Assessment of the Airline Industry Environment 19 2.5.1 Alternative Fuels 20
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Kingfisher Airlines Marketing Strategies Kingfisher airlines launched its domestic air service operations in May 2005.KFA was promoted by UB group and offered a single class- “Kingfisher Class”. KFA successfully leverage the youthful and vibrant image of its kingfisher beer brand and called its airlines as ‘Funliners’ to emphasize the fun-filled experience. Within the first six months of its launch‚ KFA managed to corner a 6% market share in the domestic air travel mark. KFA started its operation
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technique. An association that has a decent picture and has the backing of its group gatherings‚ for example‚ the media‚ government and workers is more imperative than its opposition in the business sector. AirAsia had done tons of community project where it had helped in keeping the relationship stronger between customers‚ workers and managers. One of the projects was the awareness development #GREEN24‚ expected to uplift mindfulness and advance economical activities that will have an unmistakable
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Question 1: Globalization brings a lot of chances for companies to expand its operation to capture more benefit‚ however‚ it also bring many challenges such as more competitors. Airline industry is an industry which has captured a lot of benefit from globalization‚ and AIRASIA is one of the most successful companies in the air industry. AIRASIA was founded by a government owned organization DRB-Hicom in 1993 and started operation on 18 November. However‚ it was not successful
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......................................................7 Liquid ratio………………………………………………………………………………………………….8 Financial Leverage Analysis…………………………………………………………………………10 Financial Activity Analysis…………………………………………………………………………..12 7) Kingfisher Airlines- The competitor………………………………………………………………….13 8) Financial statement analysis with the ratios Profitability Ratio……………………………………………………………………………………15 Liquid ratio…………………………………………………………………………………………….16 Financial Leverage Analysis……………………………………………………………………
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business world has become a place where it is difficult to even get by. The airline industry too is one of the toughest and most challenging in the world today‚ and has been so for last couple of decades‚ ever since the winds of globalization started blowing all over the globe. It was always a difficult task for an airline to establish itself in a competitive market and Air Asia too faced the same hurdles that many other airlines faced. The difference however‚ is that Air Asia managed to rise above its
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Management - Minor Individual Assignment Virgin Australia will become a majority foreign-owned airline after the federal government allowed the cashed up Middle Eastern carrier Etihad to raise its stake to 10 per cent from 4.99 per cent. It will take the combined ownership of Virgin’s three biggest shareholders - Sir Richard Branson’s Virgin Group‚ Air New Zealand and Etihad to 55 per cent. The two airlines have a code-sharing arrangement; the companies offer 24 flights per week between Australia and
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information regarding five airlines‚ were obtained from Yahoo!Finance‚ reuters.com and company financial statements: Five year relative stock price chart. (base of zero as at 30 Mar 2009): Cathay Singapore Qantas China Southern Malaysian Price EPS Company Stock code 24 Mar 2014 (TTM) Qantas Airways QAN.AX AUD1.055 –0.15 Cathay Pacific Airways 0293.HK HKD15.10 1.01 Singapore Airlines C6U.SI SGD10.95 0.34 China Southern Airlines 600029.SS CNY2.54 0.25 Malaysian Airlines 3786.KL MYR0.24 –0.07 Note:
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consistent with owner Tony Fernades’ company goal; however‚ the strategy changes required to be a successful long-haul airline significantly differ from and conflict with its current resource base (i.e. aircraft types‚ hubs‚ employee skills) and core competencies and capabilities (i.e. cost and efficiency optimization/utilization) as a low-cost carrier (LCC) airline. Analysis The airline industry as a whole is quite competitive with multiple players and various elements effecting the industry environment
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at the Seeb International Airport‚ Muscat. The airline is member of the Arab Air Carriers Organization. History Oman Air was established in 1970 and started operations in 1993 as Oman Airline following a merger of Gulf Air ’s Light Aircraft Division and Oman International Services. Its inaugural flight was from Muscat to Salalah. Oman Air commenced its international operations in July 1993‚ with a flight to Dubai. In the same year‚ the airline started its services to India‚ with a flight to
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