Executive Summary SilkAir’s success in the regional air transportation services has proven to be achieved with the right implementation of business strategies over the years. An analysis of the macro-environment of the airline industry with the use of the PESTEL framework was inevitably explored to better understand the current situation of the environment SilkAir is operating in. This is done so as to analyze the overall impact on the growth of Silkair. In order to provide a better understanding
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yINDIGO AIRLINE How India ’s youngest airline became the largest . Reticent and low-profile are not the usual personality traits of a CEO in a high-profile business like aviation. Image: Aditya Ghosh But Aditya Ghosh‚ 37‚ has defied convention in many ways. His regular office wear is T-shirt with jeans‚ he doesn ’t have a B-school degree and before joining IndiGo‚ he was a lawyer at J Sagar. Ghosh has justified his aversion for the spotlight by saying that people don ’t fly IndiGo because
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declining to attract new customers. Competition in the airline industry is at an all-time high which is challenging providers to reduce costs while improving quality. In this environment‚ attracting new customers and retaining existing ones through superior customer service is not only a key competitive differentiator but a necessity. Also the rising oil prices have had a dramatic effect on the airline industry. In the year up to September 2008‚ 26 airlines had gone out of business! British Airways (BA)
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of Indian Airline Industry. The credit to get Airline Industry in India was by none other then the great founder of Tata Group Mr. JRD Tata. He founded Tata Airlines‚ a division of Tata Sons Ltd. as the first airline of India which was later taken over by Government of India. During independence in 1947‚ there were several airlines which operated in India. In 1953‚ the government of India decided to “guide the orderly growth and evolution” of the industry. Air India and Indian Airlines were the two
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Five Forces Model of Airline Industry Five Forces model of Airline Industry Air travel has changed the way people live and experience the world today. The airline industry is a strategic sector that plays a fundamental role in the globalization of other industries since it promotes tourism‚ world trade‚ foreign investment and‚ therefore‚ leads to economic growth. However‚ all airlines within the industry operate in a highly dynamic environment where various legal‚ social‚ technological and economic
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A Strategy for Air Carriers to Combat Fuel Hike Index Jet Fuel – The Nemesis of Airlines In the year 2008‚ the growth of global aviation industry received a major bolt from the fear of global economic slowdown and the rise in crude oil prices. Though the global economic uncertainties impacted the business of airlines‚ but the steep surge in crude prices has changed the financial equations of the airline across the world‚ with India being no exception. In fact over the previous ten months
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References: Brief of company Singapore Airlines Limited (SIA‚ 1972)‚ which began life as Malayan Airway (1947)‚ is the flag carrier airline of Singapore
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commercial airline operations on 5 May 1993 with a fleet of 4 Boeing 737-300 aircraft‚ with 24 daily flights serving 12 destinations. In 1991‚ the late P.V. Narasimha Rao‚ Prime Minister of India at the time‚ introduced an "open skies" policy as part of India’s economic liberalisation. This opened doors for privately owned "air taxi" operators to start scheduled services. Naresh Goyal‚ who already owned JetAir (Private) Limited (which provided sales and marketing for foreign airlines in India)
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Is Kingfisher is heading towards Bankruptcy? The financial agonies for Kingfisher Airlines (KFA) are seeming to become insurmountable. After being forced to massively scale down its operations and ground more than half of its fleet in the month of Feb 2012 when the IT-Dept froze its bank accounts over non-payment of tax dues‚ the estranged airliner has now cancelled all of its international operations and has the aviation regulator (DGCA) as well as the govt. breathing down its throat questioning
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Jet Airways IntroductionJet Airways is one of India�s premier private airlines. It was incorporated as an �air taxi� operator on April 1‚ 1992. Jet Airways started its commercial airline operations on 5 May 1993 with a fleet of four leased Boeing 737-300 aircrafts and 24 daily flights serving 12 destinations. In January 1994 a change in the law enabled Jet Airways to apply for scheduled airline status‚ which was granted on 4 January 1995. It began international operations to Sri Lanka in March 2004
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