International Review of Business Research Papers Vol. 3 No.5 November 2007 Pp.123-133 Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful
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Pahang Computers – a blessing or a curse? Discuss. What would you do if you had one million dollar? Describe the most honest person you have ever met. Write a story beginning with: ‘It was a perfect day until…’ My country Terengganu An event that has made you realize how much your parents love you. Students should be allowed to work during holidays. Do you agree? My life 20 years from now. Write a story beginning with: ‘I could not sleep throughout that night…’ Jungle Kelantan Computer
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capacity in Malaysian local government. The first strategy that can be used to strengthen the financial capacity in Malaysian local government is by generating the new avenues for revenue source which are sought to supplement the income of the local authorities. This may include sale of the municipal bonds‚ rezoning of the land from the residential to commercial purposes or taking the equity share in the privatization project. Another alternative that available to be taken by the Malaysian local government
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Malaysia is well known to be rich with diverse cultures when compared with other Asian countries. However‚ in this modern era‚ our teenagers are said to have deviated from the cultural values of their fore fathers. Deviation here means the act of moving away from what is normal in a society. Meanwhile‚ cultural values refer to the commonly held standards of what is acceptable or unacceptable in a particular community or society (Oxford 7th edition). This issue can be rephrased as; our teenagers are
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Measures taken by Malaysian Government during the Asian Financial Crisis in 1997. There are numerous measures taken by the Malaysian Government during the Asian Financial Crisis in 1997. Nevertheless‚ in this paper‚ we only summarize the important and significant measures taken by the Malaysian Government. A more detail information will be revealed in the appendix added. Measures Taken by the Malaysian Government during the Asian Financial Crisis 1997: I). Fixed Exchange Rate Mechanism (Pegged
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AirAsia‚ the most successful and leading low fare carrier in Asia Pacific region is practicing a concentration strategy since it takes over by Tony Fenendez in late 1990s. I strongly believe this strategy will continue to work if it is under the leadership of Tony Fenendez. The concentration strategy under the current practice will able to make AirAsia remain competitive:- 1. Managing Cost of Human Capital. Multi tasking Cabin Crew. Where all the Cabin crew are required to handle check in ticketing
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Title project: Analysis on the budget practiced by the Malaysian government and the effect forward National Economic. Research Question: 1. What budget practiced and analysis on it by the Malaysian government? 2. What the implication of application on budget by Malaysian government forward National Economic? 3. What are the variables that significantly affect the budgeting practices in Malaysia ’s public sectors? Objective This research is more focuses in the role of
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How Malaysians can travel to Europe for 10 days with only RM5‚800 First of all‚ we Malaysians should know that there are about 50 countries located in Europe itself. And out of those 50 countries‚ 26 of the countries are known as Schengen Area. The good thing about these Schengen Area is that we Malaysians are allowed to enter any of the 26 countries without visa and passport inspections. In other words‚ its similar like you travelling to other states in Malaysia. Schengen Area – List of Countries
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IMPLEMENTATION OF STUDENT LOAN ASSET-BACKED SECURITIZATION IN MALAYSIAN HIGHER EDUCATION. (A STUDY CONDUCTED AT MALAYSIAN ECONOMY IN THE ASIA) Paper no.60 ABSTRACT The research is to investigate the alternative financing in Malaysian Higher Education by introducing student loan securities as a type of asset-backed securitization. It will analyse and consider possible effects in order to relieve the pressure currently imposed on the Government Budget. The aim of this research is to identify
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AN ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) VIEWS FROM MALAYSIAN COMPANIES ABSTRACTS Purpose – The aim of this paper is to explore the views of managers among Malaysian companies towards corporate social responsibility and how it influences business ethics. Design/methodology/approach – This paper analyses the views of Malaysian managers regarding corporate social responsibility. Interviews were conducted to 12 organizations in Malaysia comprising of major corporations as well as Small
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