1. INTRODUCTION The minor project aims at studying the various aspects governing mall management by taking „Ampa Skywalk Mall‟ located in Chennai as a case study and endeavours to identify the areas of improvement in the mall in terms of facilities. 1.1 Indian Retail Industry: The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors‚ India retail industry is one of the fastest growing industries in India‚ especially over the last few years. Though
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Theme Based Malls in India The development of unorganized retailing into an organized one in the form of shopping malls was a new concept for India until recent years. With the changing shopping needs and aspirations‚ consumers are finding it easier to shop at malls where a wide choice of merchandise is available under one roof which comprises the reasons for the growth of shopping malls in India. Thus bringing hundreds of bulk buyers under one roof is fast emerging as a new concept in the country
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Will Themed Malls Work in Country like India Shaila aunty is a busy woman these days. Not every day you have your daughter’s wedding after all. Aunty ji is busy making recurrent rounds of T – Nagar‚ a crowded famous shopping street of Chennai. From Expensive Kanchivaram silk saries and jewelry to every small house decoration had its selling address in countless mini shops of T - Nagar. Shaila aunty ji is one harried‚ confused and anxious mother these days. These are the very problems Themed
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out Globalization and Culture mean different things to different people and the emerging generation will shape the future of both. There has been cultural implications are central to understanding human side of globalization in youth culture as a whole. Youth are important but the society does not realize this because they are paying attention to more the cultural side of the problem. No longer is it a question of whether globalization is having an impact on all aspects of human life; the more pressing
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One typical shopper may enter a shopping mall with a predetermined idea of what he or she wishes to purchase. Another shopper may pass through the mall to browse the latest styles of clothing. Yet a third shopper may go to the mall simply to enjoy the atmosphere. Each shopper is on a journey of sorts to fulfill their desires‚ whether that means actually buying something or just looking around for potential future purchases. The mall tries to offer something of interest to every potential shopper
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Business Strategy Topic Paper Impact of Globalization If you go into your local store you will likely find a shirt made in Taiwan‚ a toy made in China‚ and an electronic made in Japan‚ all of which are made under a U.S. firm. This is a prime example of globalization which has become common place for large firms. While globalization is viewed as a way to increase business by firms‚ it is a risky venter with both positive and negative impact. Globalization is the act of moving away from distinct
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Mall Shopper Segmentation Gender * Male * Female Age * Below 19 * 20-29 * 30-39 * 40-49 * 50 and above Marital Status * Married * Single * Committed Occupation * Student * Self-employed * Working Professional * Home Maker * Others Annual family income * below 5 lac * 5 to 9 lac * 9 to 15 lac * 15 and above Rate the extent to which you indulge in following activities in a Mall : | Never | Very Rarely |
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Globalization: New Form of Colonization Globalization: New Form of Colonization Globalization: A New Form of Colonization After the Second World War‚ a decolonization process took place - for previously slaved and colonized nations - supposedly ending almost four centuries of slavery and exploitation. It was followed by the end of the cold war and the beginning of a new era: Globalization. Although there is no exact definition of the word globalization‚ some experts believe that “the process
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On the Meaning of Globalization The technological development that characterizes the past two decades has triggered a communicational enhancement around the globe. Interconnectedness between people is greater everyday; goods‚ services‚ money‚ and information are exchanged between the furthermost parts of the world. International travel and communication now represent ordinary aspects of life. This phenomenon is called globalization. The term entered common vocabulary in the 1980’s and it grew
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I. Observations I completed this observation on the Main Street Pedestrian Mall in downtown Memphis. As a pedestrian mall‚ Main Street in most of downtown Memphis is closed to vehicular traffic‚ with the idea of promoting usage by pedestrians. Trolley lines run along the middle of the street‚ although the trolleys are currently under repair and have been replaced with buses. Specifically‚ I observed activity along a block of Main Street just south of Union Avenue. The mixed-use block includes several
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