1. INTRODUCTION The minor project aims at studying the various aspects governing mall management by taking „Ampa Skywalk Mall‟ located in Chennai as a case study and endeavours to identify the areas of improvement in the mall in terms of facilities. 1.1 Indian Retail Industry: The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors‚ India retail industry is one of the fastest growing industries in India‚ especially over the last few years. Though
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Theme Based Malls in India The development of unorganized retailing into an organized one in the form of shopping malls was a new concept for India until recent years. With the changing shopping needs and aspirations‚ consumers are finding it easier to shop at malls where a wide choice of merchandise is available under one roof which comprises the reasons for the growth of shopping malls in India. Thus bringing hundreds of bulk buyers under one roof is fast emerging as a new concept in the country
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Will Themed Malls Work in Country like India Shaila aunty is a busy woman these days. Not every day you have your daughter’s wedding after all. Aunty ji is busy making recurrent rounds of T – Nagar‚ a crowded famous shopping street of Chennai. From Expensive Kanchivaram silk saries and jewelry to every small house decoration had its selling address in countless mini shops of T - Nagar. Shaila aunty ji is one harried‚ confused and anxious mother these days. These are the very problems Themed
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One typical shopper may enter a shopping mall with a predetermined idea of what he or she wishes to purchase. Another shopper may pass through the mall to browse the latest styles of clothing. Yet a third shopper may go to the mall simply to enjoy the atmosphere. Each shopper is on a journey of sorts to fulfill their desires‚ whether that means actually buying something or just looking around for potential future purchases. The mall tries to offer something of interest to every potential shopper
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Mall Shopper Segmentation Gender * Male * Female Age * Below 19 * 20-29 * 30-39 * 40-49 * 50 and above Marital Status * Married * Single * Committed Occupation * Student * Self-employed * Working Professional * Home Maker * Others Annual family income * below 5 lac * 5 to 9 lac * 9 to 15 lac * 15 and above Rate the extent to which you indulge in following activities in a Mall : | Never | Very Rarely |
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I. Observations I completed this observation on the Main Street Pedestrian Mall in downtown Memphis. As a pedestrian mall‚ Main Street in most of downtown Memphis is closed to vehicular traffic‚ with the idea of promoting usage by pedestrians. Trolley lines run along the middle of the street‚ although the trolleys are currently under repair and have been replaced with buses. Specifically‚ I observed activity along a block of Main Street just south of Union Avenue. The mixed-use block includes several
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Shopping Malls: Boon or Bane The world has witnessed rapid economic development in last twenty years. Countries specially‚ India‚ China‚ Brazil‚ Russia etc have seen rapid growth in terms of direct foreign investments‚ development of infrastructure and migration of rural population to urban centres. Shopping malls‚ expressways‚ commercial centres rule the urban landscape amidst sordid state of social structure and governance. Shopping malls are seen as weekend hubs for shopping‚ dining or anything
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Is going to this mall worth the money? Is it worth the crowds? Are the luxury goods satisfying enough? Are the luxury goods a shoppers delight? Located in Santa Clara is The Valley Fair Mall. Mall history:The Valley Fair mall was accessible in 1986. This mall contains 236 stores as of 2016.The owner and management of this development are the Westfield group. Hahn Company is the developer of this establishment. Total retail floor adds up to 1‚497‚728 sq ft. With 2 floors. This mall contains 7‚692 parking
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CRM System for Mall Management A Second Review Report (Submitted by Dineshkumar V‚ Roll No: 1007MBA0329‚ Reg No: 68310100138) 1 NEED FOR THE STUDY The objective is to study the importance of CRM system on mall management and to know why business people are shifting to CRM applications. Also in this business world the customer is the superior to all. So to study on how to attract new
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RESEARCH PROPOSAL A STUDY ON THE IMPACT OF ORGANISED GROCERY RETAIL ON SMALL RETAILERS AT CHENNAI CITY INTRODUCTION There is a tremendous scope for India’s retail growth. — Mukesh Ambani‚ Chairman‚ Reliance Industries Limited Organized corporate retailing is poised to become the business of the decade in India. With 30% of the population under 30 years‚ consumerism has become the mantra of India’s youth. With that said‚ India’s retail sector is already transforming the lives of urban Indians
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