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    e-Promotional strategies in the selected Retail Outlets_____________ e-PROMOTIONAL STRATEGIES IN SELECT RETAIL OUTLETS IN BANGALORE A DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY BY Gaurav Sharma (Reg no: 05XQCM6025) Under the guidance and supervision Of Dr. K.V.Prabhakar Senior Professor M P Birla Institute of Management Bangalore M P BIRLA INSTITUTE OF MANAGEMENT (Associate Bharatiya Vidya Bhavan) BANGALORE MAY 2007

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    Fame Adlabs

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    Asian Multiplexing Theatre Word special supplement Entertain World in this issue features two multiplexes from two countries. The first is a multiplex in a shopping mall – Fame Adlabs as anchor tenant in City Mall‚ Mumbai‚ India. Fame Adlabs opened recently and is already drawing crowds. With the opening of the mall‚ the happy mix of retail and cinema will ensure more footfalls. The second is UA Cinemas in Pacific Place‚ a towering skyscraper with a tenancy mix of retail‚ cinema‚ hotel

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    Elements of Culture

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    | Cultural analysis | MAN 719: ACTION TASK 5 | BY | Ronna Maposa: 3317920 | | | Table of Contents 1.1 Introduction2 1.2 The Seven Elements of culture2 1.3 Market places in terms of the seven elements4 2.0 Religion and Culture6 3.0 Conclusion7 References9 1.1 Introduction Culture has been defined by Lederach (1995) as shared knowledge and schemes created by a set of people for perceiving‚ interpreting‚ expressing and responding to the social realities around them. Simply

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    Fandom Frenzy

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    to the autograph signing and short‚ one song acoustic performance.  Here’s what you need to know…” There was a list of rules‚ including that you MUST have a wristband to attend. How hard could this be‚ show up Jalali 2 early to the mall‚ which was right down the street‚ get in line and get my cd along

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    business aims to provide a relaxing and spacious space for its customers. [3] Majority of 759 Stores’ physical have very simple and warm interior decorations. The physical shops are usually located in subtle areas of residential areas‚ MTR stations or malls. The CEO has expressed that 759 stores do not need to be located in first tier spaces because it is not a convenient shop like 7-11 that needs to be in extremely convenient spots for consumers to come. [2] There are two purposes to have big and spacious

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    Idle No More

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    Idle No More By: Tessa Lavallee To: Mr. Kirkpatrick Date: May 7th In this 1500 word essay I thought that I would talk about what has been one of the top talks in Canada for the last couple of months‚ Idle No More. Idle No More is an ongoing protest movement originating among the Aboriginal peoples in Canada comprising the First Nations‚ Métis and Inuit peoples and their non-Aboriginal supporters in Canada‚ and to a lesser extent‚ internationally. It has consisted of a number of political actions

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    The Greatest Day I Have Ever Lived Have you ever had the feeling of yearning to gain something into your possession so desperately? Well‚ I had. It would probably be best to describe it as the dearest wish that any typical girl my age could ever had: the trendiest‚ most portable‚ and most recently released gadget on the market featuring the most advanced technology a phone could possibly ever been designed with in mankind’s history – the extremely popular iPhone 5s. Whenever I overheard

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    Assignment Brief Questions Instructions: Answer all the tasks of the each Learning Outcome Assignment Tasks Read the following Case Study carefully. Answer each of the questions at the end of the case study in about 300-350 words. There are four parts in the Assignment Task each covering the required Learning Outcomes in the module. Please answer each question within 300-350 words. Case Study One The following case study covers LO1 Surviving Greenscape’s Hard Times In

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    Fdi in Retail Sector

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    acquiring shares of an overseas company. The foreign retail chains will need to make very expensive real estate investments which may or may not be feasible in the long run. Who are the target group for FDI? The people who prefer going to shopping malls instead of kirana shops constitute not a sizable percentage and who belong to affluent‚ upper middle and middle class. As such there is no immediate threat to the kirana shops or small venders‚ as they have their own share of customers with whom they

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    when they are engaged in something that others belong. Therefore‚ people seek spaces where they can stick together with common sense. Such behavioral tendency can be found in the public dance and concert hall‚ sports stadiums‚ mall in campus‚ church and the like. The Mall in Columbia in Maryland‚ for instance‚ has variety of places to support

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