Cultural Observation Project 2 Name: Location of Observation: Coastal Grand Mall‚ Myrtle Beach‚ SC Date: September 28‚ 2013 Youth 201-Section #B01 What I Have Learned? (at least two full pages) During this second observation at Coastal Grand Mall in Myrtle Beach‚ South Carolina‚ I learned many things. I went to this location on a Saturday night‚ where it was full of young people. The weather outside was warm‚ but rainy‚ so I believe this caused even more people to look for indoor
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various age groups of respondents visiting shopping malls.From this we can conclude that about 40% of mall visitors are of the age group 20-30 and they are youngsters who are students or who have just started earning income. Source : Survey Data Table given above shows how mall visitors are categorized on the basis of gender.About 66% comes under Female category.They enjoy shopping mall more than Mall which constitute only a minor part that is 34 %. Table 1.3 | | | Job Wise Classification
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FACTORS RESPONSIBLE FOR GROWTH OF MALLS One of the main reasons for the growth of modern retail is the fact that people today‚ especially from the middle and upper middle class have a large chunk of disposable income due to a dynamic and growing economy and hence the rising levels of income. This results in them spending more than ever before. Another aspect which has to be mentioned here is that the youth today are no longer depended on their parents to fulfil their needs and wants. All their
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Introduction A mall is a large building with many retail stores and interconnecting walkways designed for many purposes and needs of the visitors. Today‚ malls are gaining increasing popularity and are beginning to be a part of the people’s lives‚ especially the youth‚ who are still in the stage of developing who they are and what they want to become in their lives. In Olongapo City‚ the recent constructions of SM and Harbor Point malls brought changes to the city and its people. But their impact
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1)4. Why Use Observation to Collect Data? Observation methods are useful to researchers in a variety of ways. They provide researchers with ways to check for nonverbal expression of feelings‚ determine who interacts with whom‚ grasp how participants communicate with each other‚ and check for how much time is spent on various activities (SCHMUCK‚ 1997). Participant observation allows researchers to check definitions of terms that participants use in interviews‚ observe events that informants
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sSeven excerpts from Erving Goffman’s 1974 remarks on fieldwork can serve as his virtual preface to this narrative about his legacy. I begin with Goffman’s definition of participant observation: “By participant observation‚” he said‚ “I mean a technique . . . of getting data . . . by subjecting yourself‚ your own body and your own personality and your own social situation‚ to the set of contingencies that play upon a set of individuals so that you can physically and ecologically penetrate their circle
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“Enclosed. Encyclopedic. Endured: On Week at the Mall of America to transmit his opinion to the public. He begins by offering the basic facts about the mall and its features. The Mall of America was open for business in the summer of 1992‚ and David Guterson was among the first few thousands of individuals to visit it. He goes a little in depth of the Mall of America by displaying fun facts (Guterson 398). Guterson tries to explain in his opinion why the mall isn’t such a good place to go.
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Scenario MKT 113 - Mall of America Sheila Savage Southern New Hampshire University Mall of America is the largest mall to date in the United States. In my paper today I will be talking about the two primary target markets that Mall of America has and what marketing strategies they should be using to reach those markets. We will also be talking about the types of market research the Mall should be using to decide how to grow. Finally we will also be talking about how the Mall should use Social media
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ALI MALL: Repositioning Study ________________________________________________________________ I. Background Ali Mall is the first fully enclosed shopping mall in the Philippines. Named after famed boxing champion Muhammad Ali‚ it has a total area of over 62‚000 square meters and houses four levels of specialty shops‚ entertainment outlets‚ designer boutiques‚ six cinemas‚ parking‚ and a food gallery. It belongs to the Araneta Group of Companies‚ a progressive and diversified group
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In order for Kallang Wave Mall to continue its pursuit of sustainability in Singapore and to have a fair share of competitiveness‚ it needs to create awareness so as to generate more customers to patronise our mall. To start off with this‚ it is important to make clear who our target market are so that the proper evaluation can be done to execute the required awareness Segmentation Multiple demographic would be look into and the reason for choosing a multiple segmentation focus is to create a diversification
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