and Marketing‚ L&T Realty‚ the events organised by the management of a mall inside the property cost a lot of money. It is therefore important that these do not merely increase the footfall for its own sake‚ but actually contribute to the increased sales of the tenants by driving traffic to their stores. Typically‚ when we talk of mall marketing‚ we talk about increasing the footfalls and prolonging customer visits. Mall managers focus on events such as fashion shows for women‚ concerts for teenagers
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CHAPTER 2 LITERATURE REVIEW This chapter reviews the related literature and conceptual framework of this study. The literature review cover the shopping behaviour‚ shopping value‚ consumer’s decision making styles‚ perceived shopping mall image‚ shopping mall brand loyalty and consumer segmentation. The conceptual framework of this study will be explained in the end of this chapter. 2.1 Shopping behaviour This section is attempts to provide an explanation on consumer shopping behaviour by
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ask them questions it shows them you were paying attention. My theory is you learn faster when you observe and when things are hands on. Everyone has there own way of learning ‚ not everyone is the same. Observation is to become familiar with the insiders to refine and subsequent observation and data collection. It has become aparent to me in the past few months that most people are not really thinkers‚ but are more observers .One who doesnt understand their learning style is never really learning
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Electronic Mall By the increase in the internet usage in different aspects of today’s life‚ the amount of creative and innovative ways to utilize the electronic world have eventually increased. It is easy and popular among the users to use search engines as a method to gain access to a specific product or service. However‚ while using the internet for their shopping‚ they may face difficulties regarding to lack of enough information about the product or service they are looking for‚ such as
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Disadvantages of Malls a) Over Spending by visitors‚ Shopping Malls are a drain of resources : Shopping malls incorporate a large number of products and services inside them. It is not always easy to go to a shopping mall and exit with only what you came to purchase. The temptation to browse is always present‚ and browsing often leads to buying things that are not needed. b) Electric energy is supplied to this industry too much. If we consider in the long way of the source of energy to continue
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consumer gets leisure time visiting malls. Each store offers an individual a wide variety be it for choosing a stationery pen or a laptop. One of the reasons for the existence of mall culture is globalization. Products and brands from various places‚ cultures and communities are under one roof. One of the central features of conventional shopping areas and stores has been their uni-dimentionality. Local festivals and events are given special importance within the mall world. Festivals often become the
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A Day at the Mall Happy people walking‚ stepping‚ running‚ grabbing‚ chewing and talking wherever you turn. Upstairs downstairs‚ front and back people are constantly grabbing and letting loose of items. Twenty percent‚ fifty percent red signs all over the place. The mall is definitely the place to be after a stressful day at school. It makes no difference what mood one is in when approaching the mall because once the entrance door closes behind you-nothing matters. The mall consists of many wonderful
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MARKETING MANAGEMENT SHOPPING MALL 1 MARKETING PROJECT ON SHOPPING MALL NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6 2 Contents 1. Introduction Pg. no. 4 What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shopping malls Components 2. Objective……………………………………….. 9 What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailers. 3
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today’s society are growing up to fast; they are in a rush to get married and have babies. They want the happily ever after even before they fully live their observed about four 16 year old girls have lunch at a food court at Chandler‚ Arizona‚ mall one Saturday afternoon. What I overheard would have anyone in disbelief‚ and made me think back to my early teenage years and how different life is for today’s society. For starters‚ these girls were dress way past their years. They were in short
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Comparative Study on Consumer Behavior in a Mall/Public Through Observation In Partial Fulfillment in the Requirements for Marketing 312: Consumer Behavior Submitted by: Jay A. Guades January 2013 Chapter I INTRODUCTION In every business enterprise‚ studying the behavior of their customers is a must for a business to know how to target and satisfy their consumer’s needs and wants. Consumer behavior is the process involved when individuals or groups select‚ purchase‚ use‚ or dispose
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