CHAPTER 2 LITERATURE REVIEW This chapter reviews the related literature and conceptual framework of this study. The literature review cover the shopping behaviour‚ shopping value‚ consumer’s decision making styles‚ perceived shopping mall image‚ shopping mall brand loyalty and consumer segmentation. The conceptual framework of this study will be explained in the end of this chapter. 2.1 Shopping behaviour This section is attempts to provide an explanation on consumer shopping behaviour by
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A Day at the Mall Happy people walking‚ stepping‚ running‚ grabbing‚ chewing and talking wherever you turn. Upstairs downstairs‚ front and back people are constantly grabbing and letting loose of items. Twenty percent‚ fifty percent red signs all over the place. The mall is definitely the place to be after a stressful day at school. It makes no difference what mood one is in when approaching the mall because once the entrance door closes behind you-nothing matters. The mall consists of many wonderful
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Lost In The Mall: Misrepresentations and Misunderstandings Article Review Shane Raymer South-central Kentucky Community and Technical College Abstract The studies described in this article investigates whether people can be fed false memories‚ or believe false information‚ into believing that (for example) they were once lost in a shopping mall at a point in their life. Lost
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Parminder Jeet Singh‚ author of‚ "From a Public Internet to the Internet Mall" is an article on the rise of the Internet Mall and the fall of the public internet. Arrangements are being made by internet companies and telecommunications to give priority to certain providers. This is creating “Internet Malls” the author explains that it gives access and priority to providers with goods and services who will be able to pay them to a large degree or sustainably. In the article the author supports his
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Title: The Oversized Mall General purpose: To inform Specific purpose: To inform my audience about amusement facilities in Dubai Mall. Central idea: Today I am going to take you on a tour around the amusement facilities of the largest mall in the Middle East. Method of organization: Spatial I-Introduction Good afternoon everyone‚ today I am going to take on a tour around the most visited places inside Dubai mall. But first let me introduce you to the mall so you have a little more knowledge
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MARKETING MANAGEMENT SHOPPING MALL 1 MARKETING PROJECT ON SHOPPING MALL NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6 2 Contents 1. Introduction Pg. no. 4 What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shopping malls Components 2. Objective……………………………………….. 9 What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailers. 3
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looking for something fun to do‚ that doesn’t cost a lot of money. I happen to have a solution‚ and one of my personal favorites‚ for you. When you here‚ "a day at the mall"‚ you probably think‚ shopping‚ walking‚ crowds‚ stress‚ and spending too much money. The mall is much more than that. Anyone can make their day at the mall quite an adventure. For you ladies‚ one fun thing to do is; go into one of the fancy dress stores; gather up a bunch of glamorous‚ way too expensive‚ dresses in your
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On 07/24/2015 at approximately while working in the booking area Deputy Caldwell was watching max 1 camera and said that it appeared that the two inmates appeared to be fighting. Sargent Daves‚ Sargent Coulter and I (Deputy Stearns) could hear people talking loudly behind delta gate and the voices began to get louder. Sgt. Daves began to walk up the hallway with Corporal Moravec towards delta gate calling for the door to be unlocked as they approached the door. Sgt. Coulter and I started towards
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There are more than 100‚000 students enrolled in the Shelby County Schools (SCS) system‚ with most of these students attending the 169 schools in Memphis. Approximately one third of the children are living below the poverty level. A high crime rate‚ poor health care‚ low standardized test scores‚ incarceration‚ and gang involvement are commonplace among these economically challenged children. At this point in time‚ Shelby County public schools are battling the Achievement School System (ASD)
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In conclusion to this nutrition project only one of my goals was achieved. The goal of discovering more about Concordia’s food was achieved greatly. However‚ the goal of maintaining my weight was not achieved. The goal of learning more about Concordia’s food was achieved due to the fact that every time I went to order or serve myself food I read the nutrition facts. I became more aware of what I was eating and my portion sizing. Another discovery made when eating at Concordia is that the food they
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