elsevier.com/locate/bushor International marketing research: A global project management perspective Robert B. Young a‚⁎‚ Rajshekhar G. Javalgi b a Business Division‚ Lorain County Community College‚ 1005 North Abbe Road‚ Elyria‚ OH 44035‚ USA Nance College of Business Administration‚ Cleveland State University‚ 2121 Euclid Avenue‚ Cleveland‚ OH 44115-2214‚ USA b KEYWORDS International marketing; Global marketing strategies; Marketing research; Competitive advantage Abstract
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America is better than it was 50 years ago. America has long been hailed as "the land of opportunity". While this has proven true in the past it is more true today than it has ever been before. Many forms of discrimination that have plagues the country in the past are nearing their ends and more people have the ability to live a happy life here. The country is learning from the past and building for a better future each and every day. America is better now because there is more of a opportunity
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Today‚ many people immigrate to the United States of America in search of the American Dream; freedom‚ equality‚ and the opportunity to achieve their personal goals in life that they could not otherwise achieve in their homeland. The American Dream is the pursuit of prosperity Today‚ many people immigrate to the United States of America in search of the American Dream; freedom‚ equality‚ and the opportunity to achieve their personal goals in life that they could not otherwise achieve
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Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs‚ Wants‚ and Demands Products Value‚ Satisfaction‚ and Quality Exchange‚ Transactions‚ and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing
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POWER OF E-COMMERCE OVER TRADITIONAL MALL SHOPPING i. Most people with different ages can easily browse the internet for several reasons; however‚ the online shopping considered being one of the most amazing motives. Internet revolution and growing of online marketing shifted most of consumers’ preferences to rely on online shopping instead of the usual traditional mall shopping especially when it comes to convenience‚ easiness‚ and globalization. ii. Convenience a. Convenience is the key
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Volkswagen (VW) means ‘people car’ in German. It is the biggest automakers in German and second biggest automakers in the world. It founded by Ferdinand Porsche in Wolfsburg‚ Germany at 28 May 1937. Recently‚ VW has three cars in the top 10 list of best selling cars. They are Volkswagen Golf‚ Volkswagen Beetle‚ and Volkswagen Passat. Martin Winterkorn‚ the chairman of the board of management has pronouncements Strategy 2018. The Strategy 2018 is focus on positioning the Volkswagen Group to overtake
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1. Imagine yourself as the manager of a struggling local suburban regional shopping mall. What do you think the mall should do to improve its performance? To keep a local suburban regional shopping mall from reaching its decline‚ there are a few things that must be done to keep your mall relevant in today’s society. One must spend time and money during the maturity phase to keep with today’s trends. Getting more or newer department or anchor stores may help to draw in business. Then fill
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Brands which failed to judge the Indian market * * Mercedes-Benz. In 1995 the German car giant opened a plant in Indiato produce its E-class Sedan. The car‚ which was targeted at the growing ranks of India’s wealthy middle class‚ failed to inspire. By 1997‚ the plant was using only 10 per cent of its 20‚000 car capacity. ‘Indians turned up their noses at the Sedan – a model older than those sold in Europe‚’ reported Business Week at the time. ‘Now Mercedes has to reassess its mistakes and
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Manual on Elective III – Hospitality Marketing By Amy Tan‚ Ph.D. Eliza Ching-Yick Tse‚ Ph.D. Cynthia Ling Wong‚ M.S. School of Hotel and Tourism Management The Chinese University of Hong Kong Hospitality Marketing Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The copyright of this manual belongs to the Government of the Hong Kong Special Administrative Region. Commercial use is strictly prohibited. Offenders will be liable to legal
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BMS DISSERTATION Is it feasible to set up a mall in a commercial area in Mumbai? Abstract (Executive Summary) Research Question: Is it feasible to set up a mall in a commercial area in Mumbai? Scope of Investigation: India is one of the fastest growing economies in the world. In this rapidly growing nation‚ there is a very large expected increase in the retail sector. Malls that are scientifically and aggressively campaigned contribute significantly to the retail sector. It was
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