various age groups of respondents visiting shopping malls.From this we can conclude that about 40% of mall visitors are of the age group 20-30 and they are youngsters who are students or who have just started earning income. Source : Survey Data Table given above shows how mall visitors are categorized on the basis of gender.About 66% comes under Female category.They enjoy shopping mall more than Mall which constitute only a minor part that is 34 %. Table 1.3 | | | Job Wise Classification
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FACTORS RESPONSIBLE FOR GROWTH OF MALLS One of the main reasons for the growth of modern retail is the fact that people today‚ especially from the middle and upper middle class have a large chunk of disposable income due to a dynamic and growing economy and hence the rising levels of income. This results in them spending more than ever before. Another aspect which has to be mentioned here is that the youth today are no longer depended on their parents to fulfil their needs and wants. All their
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Introduction A mall is a large building with many retail stores and interconnecting walkways designed for many purposes and needs of the visitors. Today‚ malls are gaining increasing popularity and are beginning to be a part of the people’s lives‚ especially the youth‚ who are still in the stage of developing who they are and what they want to become in their lives. In Olongapo City‚ the recent constructions of SM and Harbor Point malls brought changes to the city and its people. But their impact
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Introduction Summer Mall is the first Shopping Mall open in the area which was developed by Tetap Majumas Sdn Bhd. The three-storey landmark building covering 800‚000 square feet build on the mixed development of residential‚ commercial and education hub of Kota Samarahan looking forward to cater over 300‚000 population of the area. With “Everything Under One Roof” concept‚ the mall is an integrated development comprising over 335 retail lots with a wide range of trade mix including fashion & lifestyle
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Thoughts on “At the Galleria Shopping Mall” In “At the Galleria Shopping Mall‚” Tony Hoagland expresses anxiety about and dreads the impact of modern American traditions and standards at the beginning of the new millennium. In the second line of the poem‚ he says “there are some 49-dollar Chinese made TVs.” This shows how America imports a lot of electronic devices from China‚ just about everything from TVs to iPhones to computers. Chinese labor is cheaper and quicker‚ making more sense to
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“Enclosed. Encyclopedic. Endured: On Week at the Mall of America to transmit his opinion to the public. He begins by offering the basic facts about the mall and its features. The Mall of America was open for business in the summer of 1992‚ and David Guterson was among the first few thousands of individuals to visit it. He goes a little in depth of the Mall of America by displaying fun facts (Guterson 398). Guterson tries to explain in his opinion why the mall isn’t such a good place to go.
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Scenario MKT 113 - Mall of America Sheila Savage Southern New Hampshire University Mall of America is the largest mall to date in the United States. In my paper today I will be talking about the two primary target markets that Mall of America has and what marketing strategies they should be using to reach those markets. We will also be talking about the types of market research the Mall should be using to decide how to grow. Finally we will also be talking about how the Mall should use Social media
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ALI MALL: Repositioning Study ________________________________________________________________ I. Background Ali Mall is the first fully enclosed shopping mall in the Philippines. Named after famed boxing champion Muhammad Ali‚ it has a total area of over 62‚000 square meters and houses four levels of specialty shops‚ entertainment outlets‚ designer boutiques‚ six cinemas‚ parking‚ and a food gallery. It belongs to the Araneta Group of Companies‚ a progressive and diversified group
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In order for Kallang Wave Mall to continue its pursuit of sustainability in Singapore and to have a fair share of competitiveness‚ it needs to create awareness so as to generate more customers to patronise our mall. To start off with this‚ it is important to make clear who our target market are so that the proper evaluation can be done to execute the required awareness Segmentation Multiple demographic would be look into and the reason for choosing a multiple segmentation focus is to create a diversification
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SHOPPING MALL AS A LEISURE DESTINATION SUFIAN HAMAT SCHOOL OF HOUSING‚ BUILDING AND PLANNING UNIVERSITI SAINS MALAYSIA‚ PENANG SUPERVISOR: DR. NURWATI BADARUZZAMAN ASSOC. PROF. DR ABDUL GHAFAR e-mail: Sufian@iiu.edu.my Shopping mall has become part of a ‘way of life’. The place is a destination frequented by many levels and age groups of people during leisure time and weekends. The intentions of going to the mall now are no longer confined to shopping
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