1. Imagine yourself as the manager of a struggling local suburban regional shopping mall. What do you think the mall should do to improve its performance? To keep a local suburban regional shopping mall from reaching its decline‚ there are a few things that must be done to keep your mall relevant in today’s society. One must spend time and money during the maturity phase to keep with today’s trends. Getting more or newer department or anchor stores may help to draw in business. Then fill
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When in Washington D.C this summer I had the chance to visit the National Mall. What is the National Mall you may ask? According to Wikipedia.org “The Nation Mall is an area of National Mall and Memorial Parks‚ an official unit of national park system in downtown Washington D.C.” There I observed that out of the more than 100 Statues‚ Memorials‚ Museums‚ Monuments and Government Facility’s there was one that is moderately new. The statues eye-catching size of 30ft tall is accredited to an African
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Stripping Down Smith Haven Mall “Honey! Honey! Smile pretty while this nice lady takes your picture! Would you please stop fidgeting?” shrieks a frustrated mother as she runs to adjust her three-year-old daughter on Santa Claus’s lap. Its Christmas time at the Smith Haven Mall and the line to take a picture with a not-so jolly Saint Nick is wrapped around the cheerfully decorated‚ plaza. The plaza is the center of the mall and when standing directly in the middle‚ one can see straight down the
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POWER OF E-COMMERCE OVER TRADITIONAL MALL SHOPPING i. Most people with different ages can easily browse the internet for several reasons; however‚ the online shopping considered being one of the most amazing motives. Internet revolution and growing of online marketing shifted most of consumers’ preferences to rely on online shopping instead of the usual traditional mall shopping especially when it comes to convenience‚ easiness‚ and globalization. ii. Convenience a. Convenience is the key
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Kids in the Mall: Growing Up Controlled The essay Kids in the Mall: Growing Up Controlled‚ was written by William Severini Kowinski. Kowinski is examining the reasons for “mall culture” in this essay that he took from his book The Malling of America. Kowinski uses certain tones‚ word choice‚ and ordering is his essay to make it more appealing for his audience. The tone of the essay Kids in the Mall: Growing Up Controlled‚ is one of the keys to pulling off a good appealing essay. Then there is the
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when in such local shops‚ shoppers tend to be in defensive mode and start bargaining even though the prices are less. However‚ this kind of behavior is not exhibited in retail shops or malls where the prices are exorbitantly higher as compared to the local market. For example‚ Global Desi is an outlet is most of the malls in Pune. It sells clothing for women that are a blend of traditional and western cultures. The average beginning price of a normal clothing in Global Desi starts at Rs1000 whereas the
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together with the family. The shopping mall also targets residents in nearby housing estates‚ office workers in the area and students from close-by schools aged from 7 to 65 years old. Positioning Location Strategy Junction 8 is placed in a high-density residential area of Bishan and is well accommodated by both Bishan MRT and Bishan Bus Interchange. It is linked and also well sheltered from Bishan MRT to the bus interchange. Junction 8 is also the only shopping mall located in Bishan and it’s also located
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Generation Y adults love to visit the mall. They visit the shopping mall very frequent at least 1 2 times a week. However‚ Generation Y adults treat shopping mall activities as a social activity. They prefer hanging out with friends. Prior to that‚ they follow and tag along with peers’ opinion. As a result‚ their expenditure increases as they shop with friends. They are also loyal customer that will constantly visit the same stores each time they visit the shopping mall. Surprisingly‚ older Generation
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Comparative Study on Consumer Behavior in a Mall/Public Through Observation In Partial Fulfillment in the Requirements for Marketing 312: Consumer Behavior Submitted by: Jay A. Guades January 2013 Chapter I INTRODUCTION In every business enterprise‚ studying the behavior of their customers is a must for a business to know how to target and satisfy their consumer’s needs and wants. Consumer behavior is the process involved when individuals or groups select‚ purchase‚ use‚ or dispose
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Performance-Based Fire Codes‚ Volume 10‚ Number 1‚ p.12-16‚ 2011 FIRE LOAD DENSITY SURVEY IN FOUR SHOPPING MALLS IN HONG KONG Carmen C.S. Fong and W.K. Chow Research Centre for Fire Engineering‚ Department of Building Services Engineering The Hong Kong Polytechnic University‚ Hong Kong‚ China (Received 1 December 2010; Accepted 11 January 2011) ABSTRACT Fire loads in four shopping malls with 301 retail shops in Hong Kong were surveyed and reported in this paper. It was observed that fire loads
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