and Marketing‚ L&T Realty‚ the events organised by the management of a mall inside the property cost a lot of money. It is therefore important that these do not merely increase the footfall for its own sake‚ but actually contribute to the increased sales of the tenants by driving traffic to their stores. Typically‚ when we talk of mall marketing‚ we talk about increasing the footfalls and prolonging customer visits. Mall managers focus on events such as fashion shows for women‚ concerts for teenagers
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Disadvantages of Malls a) Over Spending by visitors‚ Shopping Malls are a drain of resources : Shopping malls incorporate a large number of products and services inside them. It is not always easy to go to a shopping mall and exit with only what you came to purchase. The temptation to browse is always present‚ and browsing often leads to buying things that are not needed. b) Electric energy is supplied to this industry too much. If we consider in the long way of the source of energy to continue
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consumer gets leisure time visiting malls. Each store offers an individual a wide variety be it for choosing a stationery pen or a laptop. One of the reasons for the existence of mall culture is globalization. Products and brands from various places‚ cultures and communities are under one roof. One of the central features of conventional shopping areas and stores has been their uni-dimentionality. Local festivals and events are given special importance within the mall world. Festivals often become the
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CHAPTER 2 LITERATURE REVIEW This chapter reviews the related literature and conceptual framework of this study. The literature review cover the shopping behaviour‚ shopping value‚ consumer’s decision making styles‚ perceived shopping mall image‚ shopping mall brand loyalty and consumer segmentation. The conceptual framework of this study will be explained in the end of this chapter. 2.1 Shopping behaviour This section is attempts to provide an explanation on consumer shopping behaviour by
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Parminder Jeet Singh‚ author of‚ "From a Public Internet to the Internet Mall" is an article on the rise of the Internet Mall and the fall of the public internet. Arrangements are being made by internet companies and telecommunications to give priority to certain providers. This is creating “Internet Malls” the author explains that it gives access and priority to providers with goods and services who will be able to pay them to a large degree or sustainably. In the article the author supports his
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Title: The Oversized Mall General purpose: To inform Specific purpose: To inform my audience about amusement facilities in Dubai Mall. Central idea: Today I am going to take you on a tour around the amusement facilities of the largest mall in the Middle East. Method of organization: Spatial I-Introduction Good afternoon everyone‚ today I am going to take on a tour around the most visited places inside Dubai mall. But first let me introduce you to the mall so you have a little more knowledge
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looking for something fun to do‚ that doesn’t cost a lot of money. I happen to have a solution‚ and one of my personal favorites‚ for you. When you here‚ "a day at the mall"‚ you probably think‚ shopping‚ walking‚ crowds‚ stress‚ and spending too much money. The mall is much more than that. Anyone can make their day at the mall quite an adventure. For you ladies‚ one fun thing to do is; go into one of the fancy dress stores; gather up a bunch of glamorous‚ way too expensive‚ dresses in your
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Kimberly Campbell English 1013 Comp 1 October 4‚ 2010 “The Mall as Prison” Author David Guterson‚ journalist and novelist‚ spent a week in The Mall of America on assignment for Harpers Magazine. His essay‚ “The Mall as Prison”‚ tells his views on the Mall as a psychological effect on today’s society. He uses witty and sarcastic comments to get his point across. Is American culture being corrupted by what Americans consider a retail structure that is vital to the survival of our needs? He gives
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Mall of America Why has the Mall of America been such a marketing success so far? The main reason for the success of the Mall of America is its unique retail-entrainment mix. This mall offers more than the regional malls. Because of the uniqueness of this mall it attract 40 million visitors each year. Visiting the one-stop complex offering retail shopping‚ guest service‚ convenience‚ and a huge variety of entertainment and fun for all. The location was the focus of the mall along with the size
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HOW ARE SHOPPING MALLS CHANGING OUR SOCIETY? Program: Addictions & community Support Worker Module: Communications Name: Ismail Erten Date: June 3‚ 2013 Instructor: Burns MacLeod Assignment # 1 HOW ARE SHOPPING MALLS CHANGING OUR SOCIETY ? * How much do you really know about shopping malls? * How are shopping malls changing your life? * Are you aware of the influence shopping malls may have on future generations? In just under the past fifty years‚ small family businesses
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