OF PERSONAL SELLING IN THE DISTRIBUTION OF CONSUMER PRODUCT (A CASE STUDY OF INDOMIE) CHAPTER ONE- INTRODUCTION 1.1 BACKGROUND TO THE STUDY Personal selling is an ancient art‚ which has spawned a large literature and many principles. Effective salesperson have more than instruct‚ they are trained in a method of analysis customer interaction. Personal selling takes the form of oral presentation in a conversation with one or more prospective purchasers‚ for the purpose of making profitable sales. The
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is not a motivator of behaviour. A salesperson who already receives a more than adequate level of remuneration may not be motivated by additional payments. The theory implies that what may act as a motivator for one salesperson may not be effective for another. This follows from the likelihood that different salespeople will have different combinations of needs. Effective motivation results from an accurate assessment of the needs of the individual salesperson under the manager’s supervision. The
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switch from a salary based to a straight commission pay system. The theory for this change is to create a system whereby the reward; which is in this case the commission earned‚ is directly related to the work and performance done by the individual salesperson. Under this theory‚ salespeople believe that by putting in more effort‚ they will provide better customer service to attract more customers. This will result in the customers being satisfied with the service and more willing to buy their products
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Mono Foam and know the use of that. This strategy would affect the promotion by radio advertizing and hiring some salesperson to major hardware stores. The product‚ place and price do not change. The market target would be people who need insulating spray foam but do not know much about Tremco’s brand and products. The market tools would be………………………. advertisements (TV) and salesperson? According to the SWOT analysis and market segmentation‚ a lack of communication with people and the awareness
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Salesperson’s Name: John Daniel Company: InfoTech Services 1. My position in this company is senior sales officer with title of SSO. My responsibility is looking after the sales matter of this company. I have a duty of reporting my upper management about the sales outcomes on weekly and monthly basis. I am also responsible for increase in sales of different items (different sorts of electronic appliances like cell phones‚ refrigerators‚ TVs‚ Laptops‚ Desktops‚ etc.) of this company. 2. I have a degree
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committed lifetime customers? If given examples‚ be able to identify ones that do not help convert them. 7. What does it mean to add value? How can a salesperson increase the customer’s perception of value? 8. Why is it important to assess customer satisfaction? 9. What does the acronym CRM stand for? What does a CRM system enable the salesperson to do? 10. What are the four components of effective follow-up? If given an example or a definition‚ be able to identify the component. 11. LO3
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Problem 10.7 Which controls would best mitigate the following threats? a) The hours- worked field in a payroll transaction record contained the value 400 instead of 40. As a result‚ the employee received a paycheck for $6‚257.24 instead of $654.32. Answer: Data entry controls should be implemented of this threat. It can conduct a field check by separating the salaried and hours and minutes of fields. Limit check to ensure that each of the employees should not excess the limit of work
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The hiring process for any organization can be expensive and time-consuming. Most importantly‚ recruiting and selecting the most qualified individuals for the position can make the difference in the company’s success or failure in the long-run. However‚ a case study was done on an employee that is employed by Batops‚ by the name of Fred Sutton (2015) who is hired as a sale manager for the company. Moreover‚ Batops is a company that is based out of Kansas City‚ that sales a variety of batteries
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TO: Harri Karvinen‚ President FROM: Saurabh Mishra‚ Regional Manager of Sales DATE: 19th July‚ 2009 SUBJECT: Review of proposal to eliminate STP On behalf of all the regional sales managers and the salespersons in TeknoSport‚ I would like to put forth this request to kindly review the pending decision to eliminate the legendary TeknoSport’s Sales training programme(STP). Being part of the business for a long time‚ and from the rich ground work experience that we all believe we have‚ we feel that
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Preparation of Manual Title Page A. Name of product to be sold. B. Name of company you are selling for. C. Course name and number. D. Your name and date. I. Developing a Relationship Strategy A. Describe the typical relationship between salesperson and customer in this field. B. Describe the appropriate salesperson’s attitude. C. Describe the appropriate salesperson’s appearance. D. Describe the methods used to strengthen a long-term relationship for repeats and referrals. E. Describe
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