Marketing Strategy of CLEAR Shampoo in China Contents 1. Introduction In Chinese shampoo market‚ many companies are facing the same problem---Homogenization. It is‚ therefore‚ significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR shampoo‚ it is one of the most distinguished shampoo brands all over the world and belongs to Unilever. Before CLEAR came to China‚ it has become the top brand in dandruff market in South America‚ Europe and Southeast
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skin care Disposable diapers Product Shampoo Toothbrush Men Grooming Respiratory Health care Hair color 2.0 Situational Analysis SWOT analysis Strengths:- • Established company in India • Various brands are known to people • Strong distribution network • Availability of products in different sizes Weaknesses:- • • • • Less proliferation in rural market Always lagging w.r.t Clinic All Clear increase in usage of shampoo due to increase in awareness increasing real
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is at 3079.69 million baht‚ which makes up 31.95% of the total shampoo market. This anti-dandruff market has experienced steady growth over the last few years‚ most recently 2009 to 2010 the market grew by 3.60%. Clinic Clear and Head & Shoulders are the two main players in the anti-dandruff shampoo market having market share of 17.7% and 8.8% respectively (as of May 2011). Head & Shoulders is the #1 anti-dandruff shampoo in the world in terms of sales. In Thailand‚ Head & Shoulders
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Introduction 1.1 Problem Statement Fractures are prevalent in natural and synthetic structural media‚ even in the best engineered materials. We find fractures in bedrock‚ in sandstone aquifers and oil reservoirs‚ in clay layers and even in unconsolidated materials (Figures 1.1 to 1.4). Fractures are also common in concrete‚ used either as a structural material or as a liner for storage tanks (Figure 1.5). Clay liners used in landfills‚ sludge and brine disposal pits or for underground storage
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segment marketing i.e. identify large groups within the market with similar characteristics and target either one or a few of them. This decision was based on the fact that although the market consisted of people with the same need i.e. to colour and shampoo their hair‚ but the market varied in other characteristics. The segments we choose to target consisted of people who wish to colour their hair to hide their gray hair and also people who would like to colour their hair just for the style. All our
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MORINGA OLIFERA HERBAL SHAMPOO AS TREATMENT FOR HAIR LOSS Materials to be used for the experiment: 1. 50ml SLES (Sodium Lauryl Ether Sulfate) 2. 50ml CDEA ( COCO DIETHANOL) 3. 250ml Deionized Water 4. 10ml NaOH 5. 25ml Dehyquart 6. 25ml Polyquarternium 7. 10ml Citric Acid 8. 50ml Moringa Oleifera extract 9. 10ml Moringa Oleifera oil (Ben Oil) 10. Pepermint Fragrance Procedure: 1. Put the SLES and CDEA to a 250 ml. of deionized water. Mix thoroughly
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hindered due to lack of appropriate agricultural strategies. Thus‚ this study entitled Chicken Bones and Malunggay (Moringa oleifera) Stalks as Plant Growth Enhancer aims to integrate new approaches of enhancing the growth of the plant by utilizing the chicken bones and malunggay plants. In line with the aforementioned discussion‚ the study aims to know the potential of chicken bones and malunggay stalks as plant growth enhancer and compare the quality of the experimental plant growth enhancer to that
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OF METU STUDENTS ON SHAMPOO CONSUMPTION The word “shampoo” comes from the Hindu word champo which means “head massage”. In United Kingdom‚ there were special places to get head massage like Turkish baths where even the kings facilitate from. In the 1860s‚ the meaning of the word shifted from the sense of massage to applying soap to the hair. Then later‚ English hairstylers found new way of using soap on the hair‚ boiled down it and added herb in it. By the way‚ today’s shampoo started to compose
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DRIED MALUNGGAY (Moringa oleifera) LEAVES IN ETHANOL PRODUCTION A Research Proposal Presented to Carmona National High School Special Science Curriculum In Partial Fulfillment of the Requirements for Research I Proponents: Catangay‚ Jhantal A. Gicana‚ Emchie Elaine R. Marasigan‚ Jan Ian B. Natividad‚ Abigail Jacinthe B. Viaje‚ Kyrinne Kate M. Zara‚ Hazel Jane Muriel C. March 2012 CHAPTER 1 THE PROBLEM AND ITS BACKGROUND We all know that ethanol or ethyl alcohol has a very
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Thanaporn Student ID Number: 52113609 Professor Lailani L. Alcantara June 24‚ 2014 Case Study Analysis “Can This Brand Be Saved” Introduction La shampoo introduced in 1975. It is a high quality and more expensive product than its competitors. La Shampoo had “a stylist image” which targeted at women between the age of 15 and 30. La Shampoo has the same marketing strategy and same slogan over year. La Shampoo’s basic products and package had been modified several time but its look remained unchanged
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