The Effect of the Relationship of Brand Trust and Brand Affect on Brand Performance: An Analysis from Brand Loyalty Perspective (A Case of Coffee Instant Product in Indonesia) Rizal Edy Halim Department of Management Faculty of Economics‚ University of Indonesia Abstract Brand that manages to bring a meaningful impression on consumers are more likely to win a special attention. Value-added brands are also more likely to win a distinctive spot in consumers’ minds. In addition‚ brand could affect
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In today’s world‚ ones life has been made easier with the development of instant communication systems. People can communicate with each other despite of their physical distances and to any part of the world. Now communication systems have become one of the basic needs of the contemporary society. Such easy access to instant communication makes the people to take quick decisions and give quick replies. Following are the reasons that will strengthen my belief. The first reason for my belief can be
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Background The company chosen for this assignment is Mamee Double-Decker Malaysia Berhad. Mamee was founded in 1971 by Datuk Pang Ching Hin and headquartered in Malacca. Mamee Double Decker is Malaysia food processing‚ snack and diary product company‚ Mamee Snack is very popular among Malaysian it is a childhood snacks for all of us no matter what age range you are. It mainly produces and sells instant noodles‚ snack‚ confectionery and beverages. Mamee Double Decker not only sells its product locally
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the instant noodles in Thailand. We take great pride in knowing that products bearing the name “Yum Yum” will continue to play important and vital roles in food industry in Thailand. We have more than 30 years continuing proud success with “Yum Yum” the Thai real instant noodles. If you are talking about instant noodles‚ it must be “Yum Yum”. By choosing “Yum Yum”‚ you are sure to get great satisfaction because it has the great taste and the variety of flavors. The "Yum Yum" instant noodles brand
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Company name : Permanis Sdn.Bhd. Company Category: Beverages-Manufacturers & Distributors Company expert : Soft Drinks Location : Factory Lot 5 & 7 Jalan P/5 & P/6‚Seksyen 13 Kawasan Perusahaan Bandar Baru Bangi 43650 Bangi‚ Selangor Corporate Office Level 10‚ Menara Yayasan Tun Razak No.200‚ Jalan Bukit Bintang 55100 Kuala Lumpur‚ Malaysia Company Description : The Company was incorporated in Malaysia under the Companies Act 1965 on 3rd October 1973 and has
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1. Company Profile Mamee-Double Decker (M) Berhad is a Malaysia-based investment holding company‚ engaged in the provision of management services to subsidiary companies. The Company‚ along with its subsidiaries‚ is engaged in manufacturing and marketing of food and dairy products‚ and soft drinks. On January 29‚ 2010‚ the Company announced the cessation of its wholly owned subsidiary‚ MDD-Double Decker Foods (Suzhou) Co. Ltd. On January 29‚ 2010‚ the Company announced the disposal of its interest
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MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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Mamee Double Decker M Berhad Increase Profit Marketing Essay 1.1 INTRODUCTION Mamee-Double Decker ( M ) Berhad or known with abbreviation of MDD is one of the leading company in Food and Beverages ( F&B ) industry in Malaysia. It has been incorporated since 1971 and have wide range of product lines which are snacks‚ confectionaries‚ beverages and instant noodles as well. Snacks being the most profitable contributor to the company’s profit margin with percentage of 59.2% [1] . In this commentary
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Tobacco Malaysia Introduction of Company Mamee-Double Decker (M) Sdn Bhd Calculation for British American Tobacco Malaysia Calculation for Mamee-Double Decker (M) Sdn Bhd References Page 2 3 5 6 13 20 2 Mohd Hairull bin Abdolah (830904045387001) BBMP 1103 Speech recognition 3 I would like to thank Mr. Jeffery BAT as Ang from British American Tobacco as Regional Manager has helped me in completing this assigment‚ to Mr. Hazrul Bin Esa from Mamee-Double Decker (M) Berhad which has explained
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MAMEE-DOUBLE DECKER (M) BERHAD (222363-T) (Incorporated in Malaysia) To : The Shareholders of Mamee-Double Decker (M) Berhad (“Mamee” or “the Company”) Dear Sir/Madam‚ ERRATA TO THE ANNUAL REPORT 2010 With reference to Mamee’s Annual Report 2010 which was sent to you on 2 June 2011‚ the Board of Directors of the Company wishes to inform that there are typo-errors on the page numbering of the notes to the financial statements which appeared on the first paragraph of the Statement by directors
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