INTRO:- MAGGI Maggi is an over 100-year-old Nestlé brand of instant soups‚ stocks‚ bouillons‚ ketchups‚ sauces‚ seasonings and instant noodles. The original company came into existence in 1872 in Switzerland‚ when Julius Maggi took over his father’s mill. It quickly became a pioneer of industrial food production‚ aiming at the improvement of the nutrition of worker families. Over time the scope of MAGGI has been extended from a predominantly dehydrated cooking aid brand towards a general savory
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g. real potato chips‚ corn chips and instant fried noodles. The company filed their registration in 30th May‚2010 and after a long time consuming market analysis and erection period it started the production in 27th July‚2014. Products Real Potato Chips with Brand name “Party Chips” Corn Chips with Brand name “Terrabite” Instant fried noodles with Brand name “Thai Chi” Detail Product lines (SKU) Potato Chips (Party) Corn Chips (Terra bite) Noodles (Thai Chi) • • • • • Tomato (16g‚ 25g
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strategic issue because it is related to product positioning. Furthermore‚ pricing affects other marketing mix elements such as product features‚ channel decisions and promotion. In this case‚ Indomie is brand of noodle which was produced by PT Indofood Sukses Makmur‚ Tbk. As a leader of brand noodle‚ Indomie has pricing strategies‚ it product-line pricing. They set different price in their product in order to reach wider segment‚ create different feature for their customer‚ and set a better position than
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AND REPOSITIONING INTRODUCTION The report entitled “A study of Maggi Brand Repositioning and Extension” deals with the study of Maggi brand that was launched in India in the year 1983‚ by Nestle India Limited‚ which became synonymous with noodles. This research paper tries to find a solution to a real life problem of Maggi to launch its products as a Healthy Product. The introduction provides the company background‚ operational & other important information provided by the company which would
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innovative and wholesome biscuits. Sunfeast connotes happiness‚ contentment‚ satisfaction and pleasure. Within a span of 12 years‚ Sunfeast has well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married with exciting innovations has helped drive this category. Dark Fantasy Choco Fills has wowed the Indian consumer with
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thelargest growing noodles in Fmcgsector. Redefined the category and expanded the ITC Fmcgsegment from 2.71% to 23% in 6 months. Now the largest selling ITC Fmcgbrand holds 6% of branded noodle market. Greatest achievement in one month Yippeepenetrated 50% of noodle market. Sunfeast Yippee Noodles | Parent Company | ITC | Category | Food Products | Sector | Food Products | Tagline/ Slogan | The better noodles; Spread the smile | USP | Instant noodles with different tastes
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FUNCTIONS 10 DIETARY FIBER /ROUGHAGE 11 FUNCTIONS 11 PROBLEMS OF AN UNBALANCED DIET 12 MALNUTRITION 12 EFFECTS OF MALNUTRITION 12 CONSTIPATION 13 HEART DISEASE 13 OBESITY 14 STARVATION 15 Poverty 15 Over population 15 Drought 15 RESEARCH WORK 16 MAMEE NOODLES 16 OREO 16 MR POTATO CHIPS 16 MILO 17 COAST MILK POWDER 17 CONCLUSION 20 REFERENCES 20 INTRODUCTION This project is based on balanced diet. This project will benefit a student in understanding the concept of a balanced diet. After completion
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1 A project on Research and Methodology Submitted to University of Mumbai In the partial fulfillment of BMS Degree By the students of Class: SY BMS Div: A Semester :Fourth Group Members Khan Shazia Pooja Macwan Parmar Reema Sana Sayyed Sana Shaikh Shirin sheikh Studying at : Rizvi College of Arts‚ Science‚ Commerce Bandra (West)‚ Mumbai 400050. For the Academic Year 2009- 2010. 24 29 38 44 50 60 2 ACKNOWLEDGEMENT. We would like to thank our professor; Mr Samir Virani who gave the opportunity
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follow the price point designated by the Stir Fry Noodle kiosks in Greater Metro Manila. This is to eradicate any possible price adjustments in the future should we wish to grow the business further by offering franchising opportunities to other entrepreneurs who wish to franchise our start up business. We also believe that the Stir Fry noodle kiosks have already undergone an extensive survey on an affordable price point for the Stir Fry Noodles considering this will be the first of its kind in
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diverse because Vietnam is an agricultural country of origin of hot‚ tropical monsoon. Besides Vietnam’s territory is divided into three regions is markedly North‚ Central and South. However‚ the most important in Vietnamese food are Fish sauce and Pho (Noodle Vietnamese) Body Vietnamese Food is a style of cooking derived from Vietnam with fish sauce‚ soy sauce‚ rice‚ fresh herbs‚ fruits and vegetables all commonly used. Vietnamese recipes utilize a diverse range of herbs‚ including lemongrass‚ mint‚
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