School of Business New York University INTRODUCTION TO MARKETING Professor Ambar Machfoedy Sample Exam This is a closed book‚ closed notes mid-term exam. You have 1 hour to complete this exam. Individual point allocation for each question is indicated in parentheses. Points allocation across questions is not equal‚ so please pace your self accordingly. As you go through the exam please do not get stuck on any one question in particular. Please write all answers in the blue test booklet
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start of the exam. Part C which comprises question 4 will be distributed 120 minutes after the start of the exam. For Instructor Use Only Grade Achieved | Question Number | Marks | Minutes | Section | / | 1 | 12 | 30 | A55 minutes | / | 2 | 9 | 25 | | / | 3 | 28 | 70 | B | / | 4 | 21 | 55 | C | / 70 | Total | 70 | 180 | | Instructions that pertain to a potential examination disruption: Please immediately identify your exam and the pages
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Marketing 303-Final Review Sheet (Part I) Multiple Choice 1. The promotional mix 2.coupons 3. Strategy that stimulates more consumer demand for products 4. Different types of advertising 5. Different types of advertising 6. Ads in unconventional places 7. Coupons‚ premiums‚ contests‚ free samples‚ and frequent buyer programs 8. loyalty marketing programs 9. point-of-purchase promotion 10. personal selling versus advertising or sales promotion 11. Elaboration Likelihood Model of
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Web200 Final Exam 2012 Student Name_________________________ True/False Indicate whether the statement is true or false. ____ 1. The USENET was the earliest of the networks that eventually combined to become what we now call the Internet. ____ 2. E-mail was born in 1972 when a researcher wrote a program that could send and receive messages over the Defense Department network. ____ 3. The set of rules for delivering Web page files over the Internet is in a protocol called the Hypertext
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Top of Form |1. (TCO 1‚ 2) Analyze how nationalism and militarism contributed to the outbreak of World War I. | | | |Use historical examples to support your answer. | |
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PMGT-437 Final Exam MULTIPLE CHOICES Select one best answer for each question. Each question is worth 2 points. Use the following answer table for your answers. Credit will not be given if the answer table is blank. 1 C 6 A 11 D 16 D 21 C 26 C 31 D 2 D 7 C 12 D 17 B 22 D 27 D 32 D 3 C 8 A 13 A 18 C 23 A 28 A 33 C 4 B 9 C 14 A 19 B 24 D 29 B 34 D 5 B 10 D 15 C 20 D 25 C 30 D 35 A 36 B 41 A 46 C 37 A 42 D 47 A 38 C 43 D 48 B 39 C 44 D 49 D 40 D 45 A 50 B Questions:
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Management and Leadership Michael Varela MGT/330 Theory‚ Practice‚ and Application February 15‚ 2010 Perry Martin Abstract We are not inborn with the leadership trait. The function of leadership is to make the business a success. It is not the exclusively the playing field of senior managers. Managers and employees alike are required to be the bridge between the customer and the vision of Wells Fargo. Leadership is the act of sharing and communicating a vision
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BUFN 762 Fixed Income Securities Final Exam Solution 1. Briefly explain why many corporations prefer to issue callable long-term corporate bonds rather than noncallable long-term bonds. There are three main reasons why a corporation may be interested in calling a bond. * Interest rated have fallen‚ so they can refinance at a lower rate. * Credit quality has improved‚ so they can refinance at a lower rate. * Assets have been sold‚ so money is available to pay off debt.
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ESL 1320 Final Exam Dec.9‚ 2013 1.a)The relationship between Kino and Juana is changeable during the whole novel. In the beginning‚it seems that they were living a happy life together and they loved each other regardless the poverty they were living in. Juan was always following Kino. The turning point in their relationship was when Kino found the pearl. Everything changed. The pearl brought the evil spirit to their life. The most important thing thing to Kino was the pearl
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Microbiology Final Exam Question 1 2 out of 2 points Full induction of the lactose operon requires ________. Question 2 0 out of 2 points The enzymes that help pack DNA into the cell by coiling the DNA into a tight bundle are ________. Question 3 2 out of 2 points Gene regulation can involve a protein repressor that blocks ________ from initiating transcription. Question 4 2 out of 2 points Synthesis of a repressible enzyme is inhibited by ________.
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