Introduction/History What comes to mind when you think of the restaurant Chipotle? Would you say Mexican food with a fast casual environment? Well there is so much more to this publicly traded company. Chipotle was founded in 1993 by Steve Ells who is a trained chef. Steve originally opened the first Chipotle restaurant with the intention of building a place where you could eat delicious food of the finest ingredients cheaply. In 2006 they became publicly traded and have steadily grown from
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Prepared for: Chipotle Submitted By: December 14‚ 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience‚ it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprint
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Restaurant Industry: Chipotle Mexican Grille‚ Inc. TABLE OF CONTENTS Chipotle Overview 3 Industry Overview 3 Key Macro External Forces 4 Five Competitive Forces 4 Major Factors Causing Fundamental Changes 4 External Analysis 4 Key (or Critical) Success Factors 4 APPENDIX – 1 4 APPENDIX – 2 4 External Factor Evaluation (EFE) Matrix 4 APPENDIX – 3 4 Competitive Profile Matrix (CPM) 4 APPENDIX – 4 4 APPENDIX – 5 4 Content Topics 4 Bibliography 18 Chipotle Overview
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Background: By now most consumers have at least eaten chipotle once. Now if you have eaten chipotle you know it has a strong background of a sustainability story. If you haven’t‚ very long story short‚ it is how vegetables are grown in vigorous soil‚ it removed GMOs from its menu‚ it’s takes a stand against growth hormones and antibiotics in milking cows and how it’s allowing pigs to be pigs instead of being caged up. Chipotle has done a great job of committing to this approach‚ developing the message
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multi-cuisine food to fit into existing successful Model. Hypothesis: To increase customer visit frequency & gain new food lovers & customers‚ Chipotle should expand its stores or open new line of multi-cuisine restaurant to serve its valued customers by maintaining its quality & standards. Analysis Plan / Solution Approach: To achieve this ‚ Chipotle should try out opening a new restaurant in different places in the country and consider inputs and values from customers who visit the stores and
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Chipotle is a Mexican restaurant that was opened in 1993 with the one goal to serve high quality and tasty food quickly with an experience that exceeded but refined the fast food experience. Chipotle also focus on using the best ingredients‚ and upholding their mission statement “Food with Integrity”. It is important to have all of the above qualities in owning a business‚ but every company has strength and weaknesses‚ which I will be discussing in this paper. I will discuss the strengths of Chipotle
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in need of quick meals‚ gives an opening for fast-food restaurants like Taco Time‚ Chipotle‚ and Taco Del Mar to spot light their greasy-burger-free‚ and sometimes organic‚ menus. In 2010 Chipotle released a commercial called “Scarecrow” showing an animated scarecrow witnessing the cruelness and fraud and of big food corporations‚ and then starting his own organic restaurant‚ which the audience assumes is Chipotle; all to the tune of “Pure Imagination” covered by Fiona Apple. Funny or Die‚ a well
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to involve employee in the process of preparing code of conduct. Employees have to contribute towards company’s establishment of code of conduct. This step ensures that every individual accepts and also adheres to the rules established. Since the Chipotle company has already set up a code of conduct‚ it should prepare effective guidance as of company’s objective (Wylie‚ 2009). The guide should involve consequences of any individual not abiding to code of conduct. Involving everyone in the creation
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Chipotle Mexican Grill Company Strategic Analysis Group 5 Joann Pang John Buckman Regina Schoenberger Jonas Newschaffer Chipotle In this assignment‚ Group 5 has chosen to evaluate Chipotle. Chipotle Mexican Grill is a fast casual dining option that serves burritos‚ tacos and salads made from fresh local ingredients. We will examine their business health and strategical goals. We will also assess their financial statement and develop a tactical plan in accomplishing their strategic goals. Company
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Chipotle is a fast casual restaurant that was founded by Steve Ellis in 1993.Chipotole serve customized burritos and salads to its customers. Chipotle is now growing at rapidly pace globally‚ where is has 1‚500 location and 37‚310 employees. Chipotle main competitors are place like Qdoba‚ Taco bell‚ and many more places. Also‚ Chipotle is very competitor in the market‚ it make adjustment to the competition like not charge for extra guac because Qboda doesn’t. They are a major competitor in the food
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