MANAGING CUSTOMER RELATIONSHIPS 3 CHAPTER 1 MANAGING CUSTOMER RELATIONSHIPS RUTH N. BOLTON AND CRINA O. TARASI Abstract The customer relationship management (CRM) literature recognizes the long-run value of potential and current customers. Increased revenues‚ profits‚ and shareholder value are the result of marketing activities directed toward developing‚ maintaining‚ and enhancing successful company–customer relationships. These activities require an in-depth understanding of the underlying
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Medical Surgical CONCEPT MAP [pic] ----------------------- DISEASE Asthma ASSESSMENT FINDINGS: Signs & Symptoms -Asthma is illustrated by outbursts of shortness of breath‚ wheezing‚ and coughing and the production of thick‚ tenacious sputum. -Only as the attack begins to subside can the client expectorate large quantities of thick‚ stringy mucus. The skin is usually pale. -During a severe attack‚ the nurse may observe cyanosis of the client’s lips and nail beds. Definition/Pathophysiology/Etiology
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The marketing management philosophy that holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Selling Concept. This is another common business orientation. It holds that consumers and businesses‚ if left alone‚ will ordinarily not buy enough of the selling company’s products. The organization must‚ therefore‚ undertake an aggressive selling
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The Concept of Vegetarianism One man stood in the presence of the king’s guard‚ with his three friends faithfully behind him. Daniel and his friends Hananiah‚ Misha’el‚ and Azariah were enslaved by the kind of Babylon from Judah. They‚ among other Israelite captives‚ were chosen by the king to be educated in the language and literature of the Babylonians. The king generously gave them food and drink from his very own table - rich meats and extraordinary wines. However‚ Daniel and his friend refused
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Concepts of Entrepreneurship Measured Risk Entrepreneurs are risk takers‚ staking money‚ time‚ and personal reputations to manifest their visions. But‚ like heros‚ entrepreneurs are rarely reckless. Rather‚ successful entrepreneurs take measured risks‚ weighing the stakes and the potential consequences‚ and then stepping into unknown territory to generate results. As risk takers‚ successful entrepreneurs understand that failure can be a vital part of success‚ and that learning from mistakes can be
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Chapter 1 Preliminary concepts Concepts Overview The important concepts discussed in Chapter 1 were: 1.1 The main objective underlying corporate financial decisions is to maximise the value of the company‚ which in turn maximises shareholder wealth. This involves the optimal use of scarce resources. Fisher’s Separation theorem formally links the concepts covered in the chapter to provide a single decision rule for a firm’s investment decisions. This decision rule is that management’s role
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NAIROBI COLLEGE OF EDUCATION AND EXTERNAL STUDIES FACULTY OF EXTERNAL STUDIES DEPARTMENT OF EXTRA-MURAL STUDIES MASTERS IN PROJECT PLANNING AND MANAGEMENT LDP 601: FUNDAMENTALS OF MANAGEMENT PRESENTED BY: GROUP 1 SUBMITTED TO: PROFESSOR HARRIET JEPCHUMBA KIDOMBO DATE OF SUBMISSION: APRIL 15‚ 2014 Question: Examine the concept of ethics and illustrate with a case study how it has been institutionalized in an organization Group 1 Members No Name Registration No.
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30th ANNIVERSARY ISSUE The concept of nursing* Virginia Henderson RN AM DLaw DSc Research Associate Emeritus‚ Yale University School of Nursing‚ Connecticut‚ USA Accepted for publication 4 November 1977 Correspondence: Virginia Henderson‚ Yale University School of Nursing‚ Connecticut‚ USA. HENDERSON V. (1978) HENDERSON V. (2006) Journal of Advanced Nursing 3‚ 113–130 Journal of Advanced Nursing 53(1)‚ 21–34 The concept of nursing The author contends that with the
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Liberal Studies - Revision notes Module 1 – Personal Development and Interpersonal Relationships 1. self concept – academic achievement‚ body image‚ personality‚ identity 2. self-esteem – ideal self‚ actual self‚ self defence mechanism 3. Maslow’s hierarchy of needs A. physiological needs B. security C. affiliation D. self-esteem E. self-actualization – life goal 4. intellectual/cognitive development – independent thinking‚ rebellious behaviour‚ anti-social behaviour‚ juvenile delinquency
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Students To Wear Uniform School uniforms were first introduced in England during the 16th Century at the charity schools for poor children. Overtime‚ schools saw uniforms as a way to bring students together‚ studies were carried out showing there is no relationship between school uniforms and academic achievement‚ however there was between school uniforms and behavior of students. This has brought debate between whether uniforms improve academic success while reducing violence or not. It is
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