10475 – Journal of Management and Marketing Research Target marketing and the product: categorizing products to understand the resulting marketing communication outcome measures Yuvay Jeanine Meyers Howard University ABSTRACT There is an increased expectation for American consumers to be presented with relatable images (Williams‚ Qualls‚ and Grier 1995). The use of Black models is now a commonplace occurrence in African American targeted marketing efforts; however there are a lack of studies
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CROSS CULTURAL MANAGEMENT RESEARCH Key Course Concepts “Organizational Culture has been defined in several different ways. In its most basic form‚ organizational culture can be defined as the shared values and beliefs that enable members to understand their roles and the norms of the organization” (Hidgetts‚ Luthans‚ & Doh‚ pg. 10). Practices of each Company Starbucks Starbucks embraces diversity to create a place where all employees can be themselves and treat each other with
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Conclusion Report for Immigration Research Question: The purpose of this social science research was to indicate and answer the imposing research question of “What are the factors and motivations an individual considers when choosing a country to move to?” After conducting a questionnaire and using other reliable sources to collect primary and secondary data‚ I can confirm that from the data we gathered that my hypothesis that the factors and motivations which an individual considers consists of
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Maslow’s Theory of Motivation - Hierarchy of Needs In 1943‚ Dr. Abraham Maslow ’s article "A Theory of Human Motivation " appeared in Psychological Review‚ which were further expanded upon in his book: Toward a Psychology of Being In this article‚ Abraham H. Maslow attempted to formulate a needs-based framework of human motivation and based upon his clinical experiences with people‚ rather than as did the prior psychology theories of his day from authors such as Freud and B.F. Skinner‚ which
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Concentration Camps I chose this topic because I felt like I would be really interested in it. I had already started to research in other classes and I knew that this topic would suit me well. I also thought that there would be a lot of information on it; therefore it would be easy to research. Essential Question: What were the main aspects of the Death/Concentration Camps? Research questions: How many people were affected by the camps? In 1933‚ there were approximately nine million Jews that lived in
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What does a person need in their lives? Food? Shelter? Love? Family? This is a question that can be answered both with very simply ideas and more complex concepts. In “Sun from America‚” Berl and Berlcha would have a fairly dissimilar response to this question than their son‚ Samuel. Maslow’s Hierarchy of Needs describes what a theoretical person would need in their life. Abraham Maslow supposes‚ “the fundamental desires of human beings are similar despite the multitude of conscious desires” (Zalenski
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Linh Nguyen & Katsumi Higo Oligarchy What is an oligarchy? An oligarchy is a type of government where all the political power of a country resides within a small elite group of people. In this small elite group‚ they control every political aspect‚ and the citizens have no say in what the government does. Oftentimes‚ oligarchies result in a fine division between rich and poor‚ and the leaders of such states are often corrupted with their ruling power. In the state of Sobak‚ the citizens are ruled
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Maslow ’s Hierarchy of Needs Theory Pablo Valdez Liberty University Abstract The pyramid of Maslow is a psychological theory proposed by Abraham Maslow in 1943‚ who formulated a hierarchy of human needs and argues that he as basic needs are met‚ human beings develop needs and highest desires. The hierarchy of needs Maslow is represented as a pyramid consisting of five levels whose main idea is to higher needs to occupy our attention only when our lower needs have been met. I.e.‚ only we care
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Running Head: LEADERSHIP AND CHANGE MANAGEMENT RESEARCH Leading and Change Management Research MBA 520 University of Phoenix Leadership and Change Management Research Introduction The purpose of this analysis is to gain knowledge about key concepts reviewed in the MBA 520 coursework coupled with recognizing application of these concepts in several industries. This paper has three purposes: (1) identify an issue in the simulation that the companies also face‚ (2) how the
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Research questions Introduction I am a student in Emirates Aviation College and I have to complete an assignment as a part of my Research project course. The topic I will be researching is “The most effective promotional methods used by Carrefour” and I am required to get the information I need through the questionnaire I have presented to you‚ this will only take a few minutes of your time. The information you give me will only be used for my assignment‚ and you as a participant will remain anonymous
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