C A S E I I Leonardo R. Garcia‚ Jr. Jollibee De La Salle University The Philippines The Taste that Jochen Wirtz Conquered a Nation NUS Business School National University of Singapore Singapore When someone says "fast-food restaurant"‚ what is the first name that comes to mind? Chances are good that it’s McDonald’s‚ the world’s largest food service organization. McDonald’s holds 20% share of the U.S. fast-food market‚ triple the share of closest
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Vision Jollibee Foundation envisions that every Filipino is able to access basic community services and live a life defined by dignity‚ purpose and active participation in nation-building. Mission Together with our partners‚ we help our communities through: * Improved access to Education for the youth * Leadership development for local organizations * Livelihood programs for small farmers * Environment-friendly initiatives * Decent Housing and Disaster Relief for calamity-stricken
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A successful story of JOLLIBEE Jollibee is a fast-food restaurant chain based in Philippines. Where by the founder is Tony Tan CakTiong. Something to share with of the successful story of JOLLIBEE! Tony Tan Caktiong’s Jollibee has been one of the most admired‚ most copied‚ most innovative and most professionally-run company here in the Philippines. It has been the number one fastfood chain overtaking giants such as Mc Donalds and Kentucky Fried Chicken or KFC. How did a local jolly red bee
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1. How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s? Jollibee initially built up its dominant position on a platform of Five F’s: flavor‚ fun‚ flexibility‚ family atmosphere‚ and friendliness. This philosophy fit with the habits of Filipino customers and enabled the firm’s success and expansion in Manila. Flavor was an essential element of this‚ since Filipino customers preferred
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Business Management CHALLENGING THE GLOBAL LEADER: LESSONS FROM WENDY’S AND JOLLIBEE INTRODUCTION Competition in fast-food industry is intensely grow‚ thus globalization is carefully observed along with its unique innovation in order to attract potential consumers. Fast-food chains generally offered wide array of products from simple refreshments to full meals. In the Philippines‚ Jollibee and McDonald’s are the two industry leaders which is primarily been at the forefront as the new entrants
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Introduction Jollibee is a fast food chain that is based in Manila‚ Philippines. Inspired by Tony’s chef dad back in 1977‚ the home style hamburger quickly became an instant hit among the Filipino’s market. Today‚ Jollibee is a family of a total of 750 stores across worldwide in countries like Vietnam‚ Qatar‚ Saudi Arabia and more. (Jollibee.com.ph‚2013) Now‚ based on the article‚ Jollibee is considering to expanding into three different countries and they are Papua New Guinea‚ Hong Kong‚ and
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become the first of many Jollibee chains around the world. Caktiong with his wife Grace‚ at the suggestions of their patrons‚ diligently took a hands on approach to add variety and improve the taste in their menu (Martin‚ 2013). Eventually‚ Jollibee’s distinctly Filipino menu and customer/family friendly atmosphere made it extremely popular with the domestic market (Bartlett & Beamish‚ 2011‚ p. 34). Within a year of its transition into the fast food industry‚ Jollibee had already opened 5 stores
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THE JOLLIBEE PHENOMENON TALK ABOUT JOLLIBEE AND IT WILL SOON BE ABOUT KIDS. TALK ABOUT KIDS AND YOU WILL END UP AT JOLLIBEE! JOLLIBEE AND THE INDUSTRY Today‚ Jollibee is one of the most famous Filipino icons. Jolly Spaghetti‚ Yumburger and Chickenjoy—the flagship delectable items of Jollibee Corporation always leave its millions of customers wanting for more. This fast food giant is more than just a smiling mascot and an Aga Muhlach face‚ it has proven to stay as part of the Filipino culture—constantly
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History of Jollibee Foods Corporation Jollibee is a phenomenal success story: when beganTony Tan Caktiong and his family opened a Magnolia Ice Cream parlor from Bankerohan‚ Davao City to Cubao in 1975 with Jolibee as the original name. Sometime in 1978‚ Caktiong and his brothers and sisters engaged the services of a management consultant‚ Manuel C. Lumba. Lumba shifted the business focus from ice cream to hamburgers‚ after his studies showed that a much larger market was waiting to be exploited
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