budget no-frills airline. However‚ his application for a license from the Malaysian government was rejected. [edit] Launching AirAsia It was through Datuk Pahamin A. Rejab‚ the former secretary-general of the Malaysian Domestic Trade and Consumer Affairs Ministry that Fernandes got to meet up with the then Prime Minister‚ Tun Dr. Mahathir Mohamad in October 2001. AirAsia‚ the heavily-indebted subsidiary of the Malaysian government-owned conglomerate‚ DRB-Hicom‚ was losing money speedily. Instead
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organization and management‚ known as management theory‚ the significant being Frederick Taylor ’s Principles of Scientific Management which involved the development of training workers through special incentives and compensation (Boone p.33). In general‚ early management scientists tended to believe that there was a single way to organize companies and manage employees. By the beginning of the 20th century‚ there were initial attempts for launching a systematic and scientific study of management; by the
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its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27). In 2003‚ AirAsia opened a second hub at Senai Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary‚ added Singapore itself to the destination list‚ and commenced flights to Indonesia. Flights to Macau started in June 2004‚ while flights to Mainland
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Management Theories:- Organisations have a variety of goals. They usually direct their energies and resources to achieve these goals. An organisation possesses human as well as non human resources that are put to use in the service of specific goals. Management is that force that unifies these resources. Without management acting as a unifying force‚ it is not possible to convert resources into useful products. Management is defined in different words by different theorists. According to Harold
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March 11‚2013 Contingency Management Theory - is based on the idea that there is no one best way to manage and that to be effective‚ planning‚ organizing‚ leading‚ and controlling must be tailored to the particular circumstances faced by an organization. Managers have always asked questions such as "What is the right thing to do? Should we have a mechanistic or an organic structure? A functional or divisional structure? Wide or narrow spans of management? Tall or flat organizational structures
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Theory of Management Alex Cleary American Military University Managers are used in all aspects of the business world‚ from hiring new employees‚ to getting money allocated properly‚ logistics and even firing low performing employees. Managers are widely used from high tier management such as vice presidents‚ CEOs. and even chiefs of staff. Managers affect all employees of a business‚ whether or not they are the top manager their decisions affect the lower staff. The lower
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Introduction to Management Technology BMRT 11009 - Section 300 Kent State University MANAGEMENT AMY HISSOM 10/26/2009 TABLE OF CONTENTS Introduction............................................................................................................................................ 3 Managers and Managing ........................................................................................................................ 4 What is Management?.............................
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Management Theories Behavioural and Human Relations What is it? These are theories which state that business objectives are determined jointly by groups of interested parties. Some theories can include; employees may work harder if they believe management is concerned about their welfare‚ but the work group influences worker behaviour and individual output. (leading). The behavioural theories come after the Classical/Scientific theories. According to http://toolkit.smallbiz.nsw.gov.au/ ‚ behavioural
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Blue Ocean of Airasia: introduction Blue oceans might provide profitable high-growth for companies with new competitive advantages. Many companies over the worldhi have created blue oceans but these blue oceans only remain in a short periods and quickly become red oceans. Kim and Maugne claimed in their book that in order to have sustainable competition advantages‚ blue oceans should be different attached by low cost. However‚ the fact shows that innovations are expensive so it is difficult to
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perception of low-cost travel‚ giving rise to a diverse cross-section of passengers. The AirAsia chief executive says: "We show that low-cost does not mean low class. In the Jakarta-Kuala Lumpur flight‚ you’ll find women with diamonds sitting beside maids. You could not see that before. That shows we’re reaching everyone." 1) Geographic characteristics The geographic characteristics of the target market of AirAsia are within the Australasian region. Attract people from Australia who wish to visit the
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