Southwest Airlines: Using Human Resources for Competitive Advantage Executive Summary Southwest was founded in 1971 with a fleet of three Boeing 737 aircraft. Headquartered at Love Field in Dallas‚ the airline followed a strategy of low fares‚ few frills‚ and excellent customer service. Early on‚ the airline faced many political and regulatory challenges including the Wright Amendment‚ which prohibited the carrier from offering direct service into Love Field from any state other than Texas
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of Southwest’s competitive advantage? Southwest Airlines’ successful and profitable business model has been driven by several strategies: high aircraft utilization; standard fleet; charismatic leadership; low fare carrier; excellent customer service practice; attractive frequent flier program; innovative and creative marketing program; performance focused organizational culture; strategic human resources management and a lean operations. Southwest fleet is made up of mainly Boeing 737 fuel
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Case Study Highlights Southwest Airlines case: 1993 (A) Behnam Tirandazi History In my opinion for operating management of a system like this three categories is important: geographic‚ economic and politic. Reason of Geographic category is locations and weather forecasting. The first thing I interested about that is location of Southwest’s corporate offices. It were located at Dallas’s Love Field. Love Field was located six miles from downtown Dallas. All Southwest flights out of Dallas originated
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Cheryl Montoya picked up the phone and called her boss‚ Wes Chan‚ the vice president of marketing at Piedmont Fasteners Corporation: “Wes‚ I’m not sure how to go about answering the questions that came up at the meeting with the president yesterday:’ “What’s the problem?” “The president wanted to know the break-even point for each of the company’s products‚ but I am having trouble figuring them out:’ “I’m sure you can handle it‚ Cheryl. And‚ by the way‚ I need your analysis on my desk tomorrow
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Managerial Accounting‚ 3e (Braun/Tietz) Chapter 2 Building Blocks of Managerial Accounting 1) Service companies must carry a large amount of inventory to meet consumer demand. Answer: FALSE Diff: 1 LO: 2-1 EOC: E2-1 AACSB: Reflective Thinking Learning Outcome: Define and use cost-volume-profit analysis to analyze the effects of changes in costs and volume on a company’s profits 2) Manufacturing companies usually have three types of inventory. Answer: TRUE Diff: 1 LO: 2-1
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involves: 1. Planning to undertake only those variable overhead activities that add value for customers using the product or service‚ and 2. Planning to use the drivers of costs in those activities in the most efficient way. 8-2 At the start of an accounting period‚ a larger percentage of fixed overhead costs are locked-in than is the case with variable overhead costs. When planning fixed overhead costs‚ a company must choose the appropriate level of capacity or investment that will benefit the company
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1-1 Chapter 1 An Introduction to Managerial Accounting and Cost Concepts Introduction to Managerial Accounting MSc. Mohammad Hicham Khalil Objectives 1. Comparison of Financial and Managerial 2. 3. 4. 5. 6. 7. 8. Accounting. General Cost Classifications. Product Cost versus Period Cost. Cost Classifications on Financial Statements. Cost Classifications for Predicting Cost Behavior. Cost Classification for Assigning Costs to Cost Objectives. Cost Classification for Decision Making
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Managerial Accounting Analysis of Concepts and Techniques Managerial Accounting BUS 630 Managerial Accounting Analysis of Concepts and Techniques Introduction/Thesis Statement Managerial accounting is a concept used in businesses to manage internal systems. Understanding the importance of effective decision making‚ planning and control creates a foundation for value within the company on a more in depth level. Planning and controlling is measured by performance based on budgeting accounts
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CEO Gary Kelly and Southwest Airlines Salvador Herrera Jr. MAN103-015-001 October 27‚ 2012 Jean Anderson In this report I am going to talk about Southwest Airlines. I will discuss the culture of Southwest Airlines‚ and how it is displayed. I will talk about the traits and skills Gary Kelly possesses that make him an effective leader. I will also identify Southwest Airlines core competencies. Southwest Airlines is well-known for its pared-down‚ unconventional model. It’s focus on on-time
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When the airline industry getting mentioned negative thoughts and emotions rush to peoples’ mind. 9/11 was not too long ago causing a huge drop in revenues and putting many large companies to the brink of bankruptcy. High ticket prices as well as a plethora of additional fees continue to plague frequent air travelers. However amongst all the chaos and disarray‚ one company continued to show profits and wow its customers. Every year since 1973 Southwest Airlines has continued to be profitable where
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