Characteristics of rural India: Few of the points that can be easily inferred from the case are- 1) This is a monopolistic market. This can be inferred by the fact that there exist a perfect substitute for the product to be launched‚ although not as a one-to-one substitute but in form of ‘bath soap’ and ‘washing soap’. 2) There already exist a number of local soap brands in form of Anarkali ‚ Chand ka Tukda‚ Heroine etc. and a number of local detergent cake brands in form of Ajooba‚ Chamatkar
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Chapter 5: Question 3: Suppose that two units of X and eight units of Y give a consumer the same utility as four units of X and two units of Y. Over this range: a. If the consumer obtains one more unit of X‚ how many units of Y must be given up in order to keep utility constant ∆Y∆X=2-84-2= - 62= -3 ~ Utility unchanged‚ if consumer exchanges 3 units of Y for 1 unit of X. b. If the consumer obtains one more unit of Y‚ how many units of X must be given up in order to keep
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THEORATICAL REVIEW: Project manger is expected to select the the project which is benificiary to the organization. Cost benefit anlysis is done by the project manger. It is highly unlikely that project manger select the the project whose cost exceeds its benefits. Benefits can be measured either finacial or non-finacial. The puposuse of idetifying the financial benefits is called copital budgeting‚ which may be defined as decision making process by which organization evaluate the projects that
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Definition of managerial economics 7 1.2 Choice and opportunity cost 9 2.0 Basic concerns of economics 9 3.0.0 Theories of economics 12 3.1.0 The theory of demand 13 3.1.1 Tastes 14 3.1.2 Number of buyers 14 3.1.3 Income 14 3.1.5 Expectations 15 3.2 The theory of supply 16 3.3 The theory of production 16 3.4 The theory of price( in government) 17 3.5 The theory of consumer behaviour 17 3.5.1 Rational behaviour 17 3.5.2 Preferences 17 3.5.3 Budget constraint 18 3.5.4 Prices 18 4.0 Managerial Economics and Economic
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Diff between economics vs managerial economics 1 The traditional Economics has both micro and macro aspects whereas Managerial Economics is essentially micro in character. 2. Economics is both positive and normative science but the Managerial Economics is essentially normative in nature. 3. Economics deals mainly with the theoretical aspect only whereas Managerial Economics deals with the practical aspect. 4. Managerial Economics studies the activities of an individual firm or unit. Its analysis
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INTERNATIONAL MANAGEMENT INSTITUTE COURSE OUTLINE: MANAGERIAL ECONOMICS PGDM 2013-15 INSTRUCTORS Dr. Rajeev Anantaram (ranantaram@imi.edu) Dr. Arnab Deb (arnab.deb@imi.edu) 1. COURSE DESCRIPTION In a scenario characterized by increasing uncertainty and competition‚ managers will be called upon to make increasingly complex decisions that will have a crucial bearing on the prospects of the firm they work for. Indeed‚ even Public Sector Undertakings (PSUs) are increasingly faced with the challenge
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Managerial Economics : The Coca-Cola Company Almost all decisions in a company have an economic consequence. Managerial economics is an integral‚ relevant part of business management processes that involves cost‚ revenues and profits‚ considering not only the monetary costs‚ but nonmonetary costs as well – monetary‚ in terms of cash flow in and out and any excess revenue over costs or profit; nonmonetary‚ in terms of benefit for the consumer – whether its affect psychically is good or bad causing
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Lydia Robinson MT-445-02: Managerial Economics Unit 2 8.13.2013 1. Explain what would happen to equilibrium price and quantity in the market for Pepsi if the following occurred (be sure to indicate WHY it happens as well): a. The price of Coke decreases. If the price of Coke decreases and the price of Pepsi remains the same‚ Pepsi is now higher in price which will increase the quantity demand for Coke and the demand for Pepsi will fall down. If you
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Making Decisions Based on Demand and Forecasting Week 3 Assignment Managerial Economics and Globalization ECO 550 May 9‚ 2013 Making Decisions Based on Demand and Forecasting Report the demographic and independent variables that are relevant to complete a demand analysis providing a rationale for the selection of the variables. As the Marketing and Public Relations Manager for my community‚ I am conducting research about the demographics of our community. My research will be based
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Three Managerial Skills In the past decade‚ businesses became more technology based‚ more diverse and competitive. Cortwell in an online article mentions‚ how businesses have changed from simple barter trade‚ when the concept of money was not introduced until now‚ the computer revolution has changed everything (Importance of Technology in Business‚ 2009). Every manager should adopt key skills in order to manipulate the employees in the correct fashion. In today’s world of diversity of business
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