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    大快活). TABLE OF CONTENTS Executive Summary 1 Table of Contents 2 1. Introduction 3 2. Literature Review and Industrial Background 4 2.1 Literature Review 2.2 Literature Background 5 3. Methodology 6 3.1 Research Questions 3.2 Research Design 4. Discussions and Analysis 7 4.1 Market Structure of Fast Food restaurant chain industry 4.2 The Impacts of SMW and SWH on Cost Structure 8 4.3 Effects of SMW

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    Q1. A. “The objective of economic analysis is not merely to discover the truth but also to assist in the solution of concrete problems.” Comment. Economic analysis provides a systematic approach for studying the allocation of resources to achieve an organization’s objectives. Techniques of economic analysis help ensure efficient operations‚ minimize overhead and compare costs and benefits Function • Economic analysis provides a systematic approach for industry‚ government agencies and nonprofit

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    Helps in fixing the rate of taxes: Governments look at elasticity of demand when levying excise taxes. Excise taxes on products with inelastic demand will raise the most revenue and have the least impact on quantity demanded for those products. 4) Demand for cocaine is highly inelastic and presents problems for law enforcement. Stricter enforcement reduces supply‚ raises prices and revenues for sellers‚ and provides more incentives for sellers to remain in business. Crime may also increase

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    P7.6 Optimal Input Mix. The First National Bank received 3‚000 inquiries following the latest advertisement describing its 30-month IRA accounts in the Boston World‚ a local newspaper. The most recent ad in a similar advertising campaign in Massachusetts Business‚ a regional business magazine‚ generated 1‚000 inquiries. Each newspaper ad costs $500‚ whereas each magazine ad costs $125. A. Assuming that additional ads would generate similar response rates‚ is the bank running an optimal mix of newspaper

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    Cost drivers‚ as propounded by Porter (1985) are the structural causes of the cost of an activity in the value chain. They determine the behaviour and level of costs within an activity. A cost driver can be completely‚ partly or not at all under the control of a firm. It is therefore important for a manager to understand these factors because according to the Neo-classical model of the firm‚ the firm’s objective is to maximise profit by producing a given level of output at the minimum cost level

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    surplus of 30 units. surplus of 12 units. 2. In a competitive market‚ the market demand is Qd = 60 - 6P and the market supply is Qs = 4P. The full economic price under a price ceiling of $3 is A. B. C. D. 6. 7. 8. 9. 3. The buyer side of the market is known as the: A. B. C. D. income side. demand side. supply side. seller side. 4. The law of demand states that‚ holding all else constant: A. B. C. D. as price falls‚ demand will fall also. as price rises‚ demand will also rise. price

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    associated with high price causes decline in the value for money. It exists when the amount of money in the country is in excess of the physical volume of goods and services. Explain the reasons for this monetary phenomenon. Ans: Inflation: In economics‚ inflation is a sustained increase in the general price level of goods and services in an economy over a period of time. It can be defined as too much money chasing too few goods. When the general price level rises‚ each unit of currency buys fewer

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    where they live; and consumers typically have a very limited set of goods to choose from. As a result‚ many of the tools and concepts of microeconomics are of limited relevance in those countries. •macroeconomics Branch of economics that deals with aggregate economic variables‚ such as the level and growth rate of national output‚ inter· est rates‚ unemployment‚ and inflation. Trade-Offs In modern market economies‚ consumers‚ workers‚ and firms have much more flexibilityand choicewhen

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    Chapter 5 DEMAND ANALYSIS QUESTIONS & ANSWERS Q5.1 Q5.1 Is the economic demand for a product determined solely by its usefulness? ANSWER No‚ two basic conditions must be met before economic demand is created. First‚ there must be value associated with acquiring and using the good or service. For individuals‚ this value is in terms of utility‚ well being‚ or satisfaction through consumption. For firms‚ this value is measured in terms of the profit created through resource employment. Second‚ there

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    Managerial Economics & Business Strategy Chapter 4 The Theory of Individual Behavior Michael R. Baye‚ Managerial Economics and Business Strategy‚ 6e. ©The McGraw-Hill Companies‚ Inc.‚ 2008 Overview I. Consumer Behavior Indifference Curve Analysis Consumer Preference Ordering II. Constraints The Budget Constraint Changes in Income Changes in Prices III. Consumer Equilibrium IV. Indifference Curve Analysis & Demand Curves Individual Demand Market Demand Michael R. Baye‚ Managerial

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