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    Soft Drinks Case Study

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    For every meal‚ snacks‚ parties‚ gatherings with friends or co-workers‚ or even just sitting back watching television‚ there is always that incessant presence of a can or a glass of one’s favorite carbonated drink. For most people‚ especially for adolescence‚ these sugary carbonated drinks liven up the quality of the food or even the company‚ or provide that quenching ‘kick’ for the thirsty‚ something that water sometimes cannot do. Unfortunately a liter of soda can contain 700 calories (US Department

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    The Carbonated Soft Drink Industry History The first drinkable “man-made” carbonated water was created by “British chemist‚ Dr. Joseph Priestley‚ in 1767.” “German-Swiss jeweler‚ Jacob Schweppe‚ was the first large-scale commercial producer of carbonated waters‚ and is often referred to as the father of the soft drink industry. The first known US manufacturer of soda water‚ as it was then known‚ was Yale University chemist Benjamin Silliman in 1807‚ though Joseph Hawkins of Baltimore secured

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    Managerial Economics

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    Nature and Scope of Economics Nowadays‚ understanding of economic issues has become quite indispensable for all sections in the society. Everyone wants to get rich; wants to increase their wealth holding; wants to have hold over productive resources; wants to expand their business activities. People want to earn more and more profits‚ and exercise control over the market and other economic system; people want to raise their living standard and enjoy more and more consumption; people want to

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    Managerial Economics

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    Managerial Economics and Economics Managerial Economics has been described as economics applied to decision making. It may be viewed as a special branch of economics bridging the gulf between pure economic theory and managerial practice. Economics has two main divisions :- (i) Microeconomics and (ii) Macroeconomics. Microeconomics has been defined as that branch of economics where the unit of study is an individual or a firm. Macroeconomics‚ on the other hand‚ is aggregate in character and has

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    Managerial Economics

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    Title: Managerial Economics Instructor: Prof.Saina E-Mail: saina.b@sibm.edu.in‚sainabby@gmail.com Telephone No: 9972253101 Objectives: |The course provides a foundation to microeconomics and gives an understanding of the basic principles of microeconomics.  It also | |explains analytical tools of economics used to understand business organizations and the dynamics of business.  It deals with basic | |dynamics of the market through the analysis of the economics of consumption

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    Managerial Economics

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    UNIVERSITY OF GUYANA FACULTY OF SOCIAL SCIENCES DEPARTMENT OF ECONOMICS ECN 213 - MANAGERIAL ECONOMICS COURSE OUTLINE SUMMER - 2010 LECTURER: Roger Rogers E-mail: rogers.roger@gmail.com INTRODUCTION Managerial Economics provides a foundation of economic understanding for use in managerial decision-making. Both microeconomic and macroeconomic relations have implications for this decision-making process. Since the demand for a firm’s products plays a major role in determining its

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    Managerial Economics

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    Managerial Economics Introduction Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists‚ sound economic reasoning benefits any manager of a business‚ whether they are involved with production/operations‚ marketing‚ finance‚ or corporate strategy. Along with enhancing decision making‚ the field of economics provides

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    Managerial Economics

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    103-Managerial Economics OBJECTIVES: The course in Managerial Economics attempts to build a strong theoretical foundation for Management students. The course is mainly analytical in nature and focuses on clarifying fundamental concepts from microeconomic viewpoint. The students are expected to study and analyses the dynamics of managerial decision making through this course. Also wherever possible‚ students are expected to study‚ analyses and interpret empirical evidence and case studies available

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    Managerial Economics

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    Term- I Course Title : Managerial Economics Course Credits : 3 Course Faculty : Prof. Animesh Singh Learning Objectives At the end of this course‚ the student should be able to: • develop a basic understanding of economics as an important tool for taking effective managerial decisions; • develop the concept of managerial economics and its applications; and • to apprise how managers need to understand

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    QUESTIONNAIRE TO CONSUMER- 1.What is your monthly budget for consumption of drinks? Ans- Around Rs 300. 2 .Are you satisfied with the drinks available to you in the market? Ans- Yes‚ although different flavours would be appreciated‚ along with aerated fruit drinks. 3.Do you find the price range of these drinks to be appropriate?what is yan approximation of an ideal prioce? Ans- Not really. As it exceeds the budget if you generally eat out more than twice a week as is the case with most

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