MARKETING STRATEGIES OF MCDONALDS VS KFC DISSERTATION AMITY SCHOOL OF BUSINESS NOIDA UP SUBMITTED TO SUBMITTED BY PRIYANKA. A. SING H ADITYA DHEER LECTURER‚ASB BBA (M&S)-2 AMITY UNIVERSITY‚NOIDA. A3914708029 ACKNOWLEDGEMENT I would like to express my gratitude to my institution AMITY SCHOOL OF BUSINESS (ASB)
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International Journal of Business and Management; Vol. 8‚ No. 21; 2013 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Project Management Practices and Critical Success Factors–A Developing Country Perspective Daniel F. Ofori1 1 University of Ghana Business School‚ University of Ghana‚ Ghana Correspondence: Daniel F. Ofori‚ Department of Organisation and Human Resource Management‚ University of Ghana Business School‚ P.O. Box LG 78‚ Legon‚ Ghana. E-mail: dofori@ug
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EXECUTIVE SUMMARY The Problem The case here discusses the difficulties companies come across in dealing with the pressure groups especially the strong ones like PETA (People for The Ethical Treatment of Animals). Today major concerns for a company are not just about dealing with strong competition but also these social groups which mount extreme pressure on the company until it relents. The main issues that surfaced in this case are- 1. How to effectively deal with pressure groups. 2. How
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preferences of KFC revealed that healthy eating‚ animal welfare and ethics are three of the most consumer’ desires KFC are facing today. The issue of animal welfare has intrigued KFC as the People for Treatment of Animals (PETA) in 2008 claimed KFC suppliers exercised unethical treatment for the chickens in their farms. This group believed that KFC suppliers should improve the living conditions of the chicken and address ethical issues in raising them in the farm are needed (KFC Menu‚ 2010). In
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case Blue: from other sources Case summary A year after closing the McDonald’s campaign‚ PETA started to target KFC (part of YUM brands) since KFC was behind its competition in protecting animal welfare. KFC made initial efforts to comply without providing specifics of how compliance is achieved‚ but it was not enough for PETA to give up its commitment towards animal welfare at KFC. Eventually‚ PETA launched a campaign called Kentucky Fried Cruelty. Study Questions for “PETA ’s ’Kentucky Fried
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Compare and contrast the theories of Scientific Management with that of the Human Relations management approach As I read our text‚ I discovered that a thoroughly studying and testing different work‚ methods to identify the best‚ most efficient way to complete a job is considered Scientific Management. This approach studied the way in which workers performed in an attempt to make the organization run more efficient. Different tasks were broken down into small parts during this study and then
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Part 2 Human resource management in practice ‚ Chapter 6 Chapter 7 Chapter 8 Chapter 9 Human resource planning Job and work design Recruitment and selection Performance management Chapter 10 Reward management Chapter 11 Training‚ development and learning 9780230251533_07_cha06.indd 125 01/11/2011 12:09 9780230251533_07_cha06.indd 126 01/11/2011 12:09 127 Human resources planning 6 1 1 Cathy Sheehan After reading this chapter‚ you should be able to: Discuss
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organisations‚ KFC is also one of the best organisation which gained their title and power for more than 80 years. KFC is a chain of fast food restaurants and first established known as Yum! Brands. However‚ the organisation name has been change since 1952. Until now‚ KFC – Kentucky Fried Chicken is the third largest fast-food organisation in the world. KFC has more than 14‚000 outlets and in more than 80 countries around the world‚ serving about 12 million customers each day. (KFC Franchise Opportunity
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this journal is available at http://www.emeraldinsight.com/0262-1711.htm Managerial work roles in Asia An empirical study of Mintzberg’s role formulation in four Asian countries 694 Received July 2002 Revised December 2002 Accepted December 2002 Cecil A.L. Pearson Murdoch University‚ Murdoch‚ Perth‚ Australia‚ and Samir R. Chatterjee Curtin University of Technology‚ Perth‚ Australia Keywords Management roles‚ Economic conditions‚ National cultures‚ Asian studies Abstract In an
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Managerial Economics Introduction Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists‚ sound economic reasoning benefits any manager of a business‚ whether they are involved with production/operations‚ marketing‚ finance‚ or corporate strategy. Along with enhancing decision making‚ the field of economics provides
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