In your group‚ you are required to create a new product in order to complete your assignment for the subject MKT 243. The details are as follow: 1. Cover page (logo of company‚ address company‚ principals & date submitted) 2. Executive summary 1. Objectives 2. Vision 3. Mission 3. Background/ history 1. Company and product history 2. Company profile 3. Management board 4. Organizational chart
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CREATIVITY IN PR The importance of creativity in public relations (PR) cannot be underestimated and creativity is a part and parcel of all aspects in PR. The Public Relations (PR) is an industry is supposedly staffed by creative people producing creative PR programs. What are the various methods by which PR practitioners can better manage creativity in their PR process. It is with these notions in mind that Mr. Parekhit Bhattacharjee conducted his research on the Role of creativity in PR. Research
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Global Supply Chain Management Simulation Debrief Slides ©© Enspire Enspire Learning Learning and and Harvard Harvard Business Business School School (revised Dec 2010) 1 Board Members’ Objectives Member Objective Betty Forecasting: choice of options (consensus vs. mean) Doug Forecasting: choice of options (role of risk) Yvonne Stocking Levels: Weighing the costs of over/understocking Meryl Production flexibility: accurate response/ sourcing strategy (focus on flexibility) Paul Production
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wishes to boost domestic sales of products made in Vietnam. This type of campaign has been used in many countries as a way to develop strong local economies. As the in-house communication team‚ you are responsible for the creation of an initial 6 month PR campaign to encourage domestic shoppers to buy Vietnamese-made products. RMIT International University Vietnam Bachelor of Communication Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed
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Elements. PR is skill oriented profession. Major elements are:- (a) Media relations. (b) Advertising and advertorials. (c) Audio-visual production. (d) Brochures. (e) Briefing papers. (f) Corporate identity. (g) Exhibitions and displays‚ (h) House journals‚ news letters and bulletins. (j) Photography. (k) Presentation‚ conference and seminars. (l) Research (public opinion). (m) Sponsorships. (n) Websites – internet‚ email communication in PR programme‚ PR TV‚ PR radio and PR film. 6
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Methodology Literature Review 1. Public relation 2. Understanding PR 3. Advertising 4. Advertising- types and how to use it in the 5. present Business Scenario 6. The Objective of an Advertiser’s Right Selection 7. Role of media vehicles in Advertisement 8. The Better Tool of Communication 9. An Analysis PR Vs Advertising 10. The Present scenario 11. The Research
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Company profile CFL (Core Finland ltd) which was found in 2006 in Finland. It’s a dynamic food marketing company. The present managing director of CFL is Joonas Turkama. The main activates of this company is are importing‚ marketing and sales of first class products‚ which have the potential to grow big brands nationally as well as internationally. The mainly focusing on building brands in order to gain a long term success. CoreFinland’s main target groups are wholesale‚ retail trade and HoReCa
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An Assignment on TELECOMMUNICATION COMPANY’S ANALYSIS IN BANGLADESH Course Title: Service Marketing Course code: MKT 412 Sec: 01 Submitted to: SSM Sadrul Huda Assistant Professor East West University Submitted by: A.S.M. Rezaul Kabir ID: 2011-2-13-068 Abtab Khan ID: 2011-2-10-121 Ayemon Morsheda ID: 2011-3-10-262 Md Ahsanul Arif ID: 2010-3-10-103 A.S.M. Salauddin Walid ID: 2012-2-10-104 Date Of Submission: 04-04-2015 Letter of transmittal 04
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The Bailey Prospect[1] It is Thursday‚ May 18‚ 1988. Your assignment is to help Sprigg Lane Natural Resources evaluate the risks associated with a potential investment in the "Bailey Prospect‚" a natural gas opportunity in Doddridge County‚ West Virginia. Your colleague‚ Lisa Weatherford has done a thorough base-case analysis and constructed a spreadsheet model that you can use in your analysis. You and Lisa are financial analysts at Sprigg Lane Investment Corporation. Background Sprigg
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permissible upon instructor inspection. * Bring a calculator to the exam as some of the questions may require simple calculations Exam format: * 30 Multiple choice questions * 2 Short answer questions Chapter 17 & 18—IMC‚ Advertising‚ PR‚ Sales Promotion (~45%) * Elements of IMC * AIDA * Push vs. pull strategy * Goal of advertising: Inform‚ persuade‚ remind * Informational vs. emotional appeal * PSA‚ unique selling point‚ puffery * Media scheduling *
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