VS A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA | Submitted by- Ankita Singh (26) Savita Gupta(23) Vishwajeet bharti(25) Santosh kr.chauhan() Shrestha dey() INDEX 1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Executive summary In this report we will evaluate the definition of managing diversity‚ its importance‚the consequence and some realted application towards certain organization.Managing diversity in generally talks about age and gender.but in real life‚it speak broader than just that. It include more in the likes of race‚culture‚religion‚family background‚personel skill‚ attributes and so on.it is important to understand the dimension of diversity‚ in order for us to take it in a different level
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Progress: Since the last court review‚ Kevin has continued to participate in all aspects of the program. However‚ he has presented some difficulty managing his behavior in regards to complying with staff’s directives. Regarding sanctions this review period‚ Kevin received 3 sanctions for inappropriate comment and 5 sanctions for not following instructions. Kevin received 4 room restrictions this review period. A review of Kevin room restrictions reflect that Kevin seems to be struggling with impulsivity
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their lifestyles and daily lives. In the Brick Lane movie we have 3 main characters presented with their accepted gender roles according to society. They are Nazneen‚ main woman character who is originally born in Bangladesh and moved in England when she is married with Chanu Ahmed‚ who is our second character‚ the husband. And at last we have Karim who is working as a carrier for a textile fabric. They are all muslim and all live in England. Brick Lane is a street in England‚ “Today‚ it is the heart
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In “Immigration” by Kevin Prufer‚ a boy embarks on a new life leaving behind his past. Through a tragic event his plane comes down into the airport parking lot in Miami. He lands on a couple’s car with their young son who wouldn’t forget this tragic moment. The death of an immigrant represent more than death‚ but rather than a lost dream and opportunity that he has and is capture through imagery‚ symbolism‚ and a significant shift of mood. Imagery gives context and allows the readers to visualize
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Personal Response to Kevin Rudd’s Apology Kevin Rudd delivered a formal apology on February 13th 2008‚ to Indigenous Australians‚ 17 years since the reconciliation process began. Past treatment of Indigenous people in Australia have caused much pain and suffering‚ especially those of the Stolen Generations who had to suffer mistreatment. The main points of the speech reflected on the mistreatment of the Indigenous Australians‚ more particularly‚ the Stolen Generations‚ the road to reconciliation
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A brand is a “name‚ term‚ design‚ symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Proper branding can result in higher sales of not only one product but on other products associated with that brand. Brand is the personality that identifies a product‚ service or company and how it relates to key customers‚ staffs‚ partners‚ investors etc. People engaged in branding seek to develop the expectations behind the brand experience
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Brittany Paul 1. Story: “Being” February 1‚ 2007 2. Author: Kevin Brooks‚ 1959-Present 3. Protagonist: Robert Smith‚ a sixteen year old who does not know what he is. Robert is a dark haired foster child from England. 4. Antagonist: David Ryan‚ a doctor that is a part of the British government agency. Ryan is tall‚ severe looking‚ silver eyes‚ and dresses in a plain black suit. 5. Conflict(s): Ryan is trying to figure out what Robert is‚ and Robert is trying to hide from Ryan and his people
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Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands‚ brand equity‚ and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build‚ measure‚ and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from
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