article from The Straits Times dated 25th February 2008‚ entitled “January inflation may be as high as in 70s oil crisis”. Literature In this paper‚ our main objective is to explain the inflation process that is ongoing in Singapore today and our views on how the Singapore government can effectively tackle this situation. The proposed solution is derived by comparing and analyzing the various methodologies used to control inflation. The analysis done in this paper is approached from a micro to
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Malaysia Airline should reduce the price of ticket to attract more passengers. Although the profit will be reduce‚ but the increase of the number of passengers will cover it back. In long term‚ it will bring more benefit to the company. Malaysia Airline also needs to have more promotion to attract the low income of passengers. For example‚ promote special ticket for a group of students or for family to travel during the school holiday. This is because during holiday‚ many of the students and family
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Michele Lynn October 12‚ 2008 Marketing – Resnik Case Study: Southwest Airlines Air travel has its ups and down‚ as does basically any type of travel. However‚ Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling‚ I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor‚ and it really never bothered me where I sat‚ so I didn’t mind the “A‚ B‚ C” boarding groups as opposed to
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Airline Alliances an Analysis Introduction: Liberalisation of the Airline Market now allows carriers to engage in alliances to form more powerful synergy’s and capture a larger share of the market. Since the introduction of The Airline Deregulation Act in 1978 in North America and similar acts worldwide the aviation industry has become one of the fastest growing industries. The main objective of this was to allow the market place to influence the development of airlines. The main development from
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the impact of the economic recession on Singapore food industry Student Name: Farah Shila Bte Mohd Zaini Student ID: 83751 School: School Of Hospitality Diploma: Diploma in Integrated Event Management Matriculation Year: 2009 Date: 22 September 2009 Contents • Executive Summary • Overview of the growth of Singapore food industries & SFI • Issues and Challenges: An analysis of the impact of Economic Recession on Singapore food industries. • Overcoming the
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heading into a period of retirement. As this trend continues to persist‚ Singapore will face a major challenge in overcoming the problems posed by an aging population. An aging population is expected to have a negative impact on Singapore’s economy‚ community as well as the labor force. If the labor force continues to decline relative to the overall population‚ this will hinder economic development. Therefore‚ the Singapore government has introduced various schemes to enhance employability of the
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American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry‚ an industry that should be more than profitable due to the large amount of customers‚ the necessity of using airlines’ services and the high prices charged by most
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Diego Rodriguez‚ Deema Alomar‚ Seungyeon lee 10/05/09 Case Analysis Southwest Airline final draft Jennifer Uhler BPE reading‚ writing research Background Summary Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. This company has 35‚499 employees and it runs over 500 Boeing 737 aircraft in 67 cities in the US. Southwest’s principal values are: Providing low-fare and
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leadership styles. I will define leadership and management; explain how the two play a role during organizational change management and how this information can be used by practicing managers. Lewin’s change model combined with Kotter’s eight step change model will be used to present an understanding of and emphasize the importance of leadership through the stages of change. Change is inevitable. Changing is not always welcomed but it is necessary for organizations to maintain their place in the
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relationship between Knowledge Management and Leadership; along with creating a successful organizational goal within Southwest Airlines. The mission statement of Southwest Airlines declares that” the company is dedicated to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit”(Southwest Airlines). Southwest Airlines pledges a commitment to provide its employees a stable work environment with equal opportunity to learn and for personal
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