Automatic Customer Segmentation for Social CRM Systems Adam Czyszczoń and Aleksander Zgrzywa Politechnika Wrocławska‚ Faculty of Computer Science and Management‚ Institute of Informatics‚ Wybrzeże Wyspiańskiego 27‚ 50370 Wrocław‚ Poland {adam.czyszczon‚aleksander.zgrzywa}@pwr.wroc.pl http://www.zsi.ii.pwr.wroc.pl Abstract. This paper attempts to address the problem of the automatic customer segmentation by processing data collected in Social Customer Relationship Management (Social CRM)
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Introduction Communication underlies the effectiveness of coordinating exchange activities‚ developing strong relationships‚ which results in improved performance Without effective inter-organizational communications‚ learning among workmates is diminished and the long-run effectiveness of the relationship may be damaged. Communication presupposes that there is a particular cultural framework that allows "translation" of the meaning embedded within communication by the recipient to maintain the
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The article‚ as it can be inferred from the title too‚ focuses on the authors attitude towards the apology campaign conducted by the enlightened people of our society but mainly towards those people’s opinions on the Armenian Genocide. The campaign is just a tool that the writer uses in order to criticize the ones who believe there has been genocide. The author chose to demonstrate an offensive and assailing approach to the issue of Armenian Genocide; it is evidently an arousing and tempting article
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Brand Knowledge Structure and Brand Elements What is Brand Awareness? Recognition versus recall – Brand versus situation cues Awareness depth versus breath – Brand versus situation linkages Why is brand awareness important? A necessary condition for inclusion in the set of brands being considered for purchase – A sufficient condition for choice in low-involvement decision settings – Influences the nature and strength of association – Brand Image Brand Perceptions through Associations
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Managing Human Resources Contents Introduction 1 Task 1 1 1.1 The Guest’s model of Human Resource Management 1 1.2 The differences between Story’s definitions of HRM‚ personnel and Industrial Relations (IR) practices: 3 1.3 The implications of developing a strategic approach to HRM for line managers and employees in organizations 5 Task2 6 2.1 A model of flexibility is applied in my organization 6 2.2 The types of flexibility developed in my organization 7 2.3 The use of flexible
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Knowledge Management Table of Contents 1 Introduction ................................................................................................................................... 2 Strategy Development and Deployment ....................................................................................... 3 Knowledge Life Cycle .................................................................................................................. 4 Cultural Transformation.................
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Warren Oats was a highly successful employee for American Auto Suppliers‚ a Chicago-based company that makes original-equipment specialty parts for Ford‚ GM‚ and Chrysler. Because of his excellent performance as a maintenance engineer‚ Oats was promoted to a high executive position supervising a division of more than fifty staff distributed in different locations. Oats was confused. He has tremendous experience as a an engineer but non as a manager‚ sitting in his office thinking about his new
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THE SPIRALITY OF THE SINGLE JERSEY FABRICS AND ITS EFFECT ON THE GARMENTS F. CEKEN Dokuz Eylul University Engineering Fac. Textile Eng. Department Bornova-Izmir/TURKEY 1. Introduction The single jersey knitted structures‚ used widely in knitted garments‚ cause some problems‚ because of their unbalanced structures. The most important problem of the single jersey structure is fabric spirality‚ which affects all the fabric and creates big problems at the clothing step. It affects the garment
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To: Ms. Kiklas (skiklas@allworldtravel.com) From: Eric Rivera (erivera@carnival.com) Subject: Carnival Student Tour Package Inquiry Ms. Kiklas‚ Your message regarding student package deals has prompted me to send you a response. We‚ at Carnival cruise lines‚ would like to thank you for thinking about our cruise line as an option for these students. Carnival cruises has reached the number one spot by appealing to younger customers. Unfortunately‚ Carnival has made many changes
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Ethics is the code of moral principles and values that governs the behavior of a person or group with respect to what is right and wrong. Ethics sets standards as to what is good or bad in conduct and decision making. Example of Unethical and Illegal Organizational Behavior Toward Customers False or deceptive sales practice Submitting misleading invoices Fabricating product quality data Toward Employees Discriminating against employees Creating a hostile work environment Violating
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