Procter and Gamble Case Study An insight on why P&Gs logo change in the 1980s was the right move [pic] By: Anvesh Saxena-02 Sameer- 04 Rajat Aggarwal-06 Alex K-08 Arun Chopra-10 Section B-PGDM General 2011-13 The case in brief • Rumours of P&G involvement in Satanism emerge in the 1970s. • Came in two cycles. 1981-82 and 1984-85 • Rumours surfaced immediately after P&G introduced the tool free no. system to address customer complaints • First rumour claimed
Premium Procter & Gamble Brand Logo
Dealing with and managing resistance to change The top two reasons for employee resistance are 1. 2. A lack of awareness about the change Comfort with the ways things are and fear of the unknown. The Top 10 Reasons Employees Resist Change 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. The individual’s personal predisposition to change. Surprise and fear of the unknown. Climate of mistrust. Fear of failure. Loss of status and/or job security. Peer pressure. Disruption of cultural traditions and/or group relationships
Premium
factor in Managing Change”. Firstly it will look at defining leadership‚ and will make a comparison of leadership versus management. It will discuss the importance of leadership and its role in managing change. The essay will consider the strength and weaknesses of the current theories and models exploring the leadership impact on change within organisations. The essay will also consider the key principles to change management as well as the reason why we experience resistance to change within organisations
Premium Leadership Management
English 202 P&G Marketing Strategy Proctor and Gamble ’s marketing strategy on social networks is taking a targeted approach to distributing materials. While doing so P&G provides personalized replies to inquiries‚ aided by having a dedicated team covering the best way to attract the crowd of young consumers‚ while at the same time creating new innovations. Proctor and Gamble has come a long way from soap opera to social media. P&G itself has a history of evolving and adapting
Premium Advertising Twitter Marketing
Managing resistance to change The top obstacle to successful change is employee resistance at all levels: Front-line‚ middle managers‚ and senior managers. A change in employee attitude IS possible! "Garrison Wynn‚ I just wanted to say Thank You! You will never know the impact that you have made on my life. I started back to work today with a new attitude about my job. I am more confident in myself and my ability to do my best. I do have an important job and it is important to learn how to
Premium Change management
To understand what a leader can do to promote cultural change that helps improve the overall effectiveness of an organization‚ first we need to understand when and why cultural change needed in organization. - Cultural change needed when an organization does not possess a healthy culture‚ or requires some kind of organizational culture change. - Cultural change may be necessary to reduce employee turnover‚ influence employee behavior‚ make improvements to the company‚ refocus the company objectives
Premium Strategic management Culture Management
to Managing Organizational Change Fred C. Lunenburg Sam Houston State University ________________________________________________________________________ ABSTRACT Much has been written about the nature of change and the best methods to manage it. Based on the research‚ we now have a better understanding of the steps that must be taken to ensure that change efforts have a significant and lasting impact. In this article‚ I discuss some of the most well known and popular models of the change process
Premium Problem solving
Television and Cultural Change Research Paper: 1.Introduction Once considered a complete luxury for a family to own‚ the television has become a stable fixture in British and American households over the past few decades. In recent years‚ it has become unusual for a family not to own a television set and now it is just as uncommon for a family to own just one. In Britain‚ the years spanning from 1955 to 1969 saw an increase from 40 percent to 93 per cent of the population owning a television set
Premium Television Mass media Audience theory
Cultural Resistance to Change All large & complex businesses like BA have to address the need to change in the face of a rapidly changing and often hostile external environment. It is inevitable that a CEO will face some internal resistance to whatever change is proposed‚ regardless of the prevailing culture. The issue is the relatively importance of culture as compared with other causes of resistance. Organisation culture does play a key role in whether change can be implemented and managed
Premium Airline Trade union Avianca
Managing Change from a gender perspective by Robert Paton and Linda Dempster.2002.Great Britain. European Management Journal Vol. 20‚ No. 5‚ pp. 539–548‚book reviewed by Siti Hajarul Aishah Bt Abd Razak Robert Paton is the head of department of Business and Management at University of Glasgow and Manager Director for the University’s Business school. His current research includes an evaluation of competency and business-focused management development programmes‚ and the effective management of change
Premium Gender Management Male