Measuring and Managing Customer Relationships QUESTIONS 6-1 Nonfinancial measures such as customer satisfaction and customer loyalty are important in managing relationships with customers‚ but an excessive focus on improving customer performance with only these metrics can lead to deteriorating financial performance. To balance the pressure to meet and exceed customer expectations‚ companies should also be measuring the cost to serve each customer and the profits earned‚ customer by customer.
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Production Planning and Inventory Control CTPT 310 Littlefield Simulation Executive Report Arlene Myers: 260299905 Rubing Mo: 260367907 Brent Devenne: 260339080 Miyaoka Scenario‚ Re: Littlefield Technology Simulation Game: Inventory Management Executive Summary At the onset of the game‚ we determined there were a few key things that had to be addressed to succeed. The first was to avoid stock outs which had already occurred in the first 50 days. We quickly moved to avoid stock outs
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Managing Customer Responsiveness at Littlefield Labs Background Littlefield Laboratories (LL) has opened another lab. The new lab uses the same process as the lab in the assignment “Capacity Management at Littlefield Labs” — neither the process sequence nor the process time distributions at each machine have changed. On day 0‚ the lab began operations with three preparers‚ one tester‚ and one centrifuge‚ and an inventory of 160 test kits. This left the lab with $1‚000‚000 in reserves. Customer
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MANAGING COMMUNICATION & INFORMATION TECHNOLOGY FACILITATED BY NAMITA GUPTA 111 Learning Objectives You should learn to: Explain the barriers to effective interpersonal communication and how to overcome them Contrast the different organizational communication flows and networks Describe two developments in information technology that have had a significant impact on managerial communication Discuss how information technology affects organizations © Prentice Hall
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ittlefield Simulation #1: Capacity Management Team: Computronic When the simulation began‚ we quickly determined that there were three primary inputs to focus on: the forecast demand curve (job arrivals‚) machine utilization‚ and queue size prior to each station. Specifically we were looking for upward trends in job arrivals and queue sizes along with utilizations consistently hitting 100%. Upon initial analysis of the first fifty days of operations‚ the team noticed that Station 1 had reached
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Managing Communications‚ knowledge and Information Name – Tuan Mohammed Khaalid Sampan Course Title – HNC in Business Student ID – CLA/12B12/4/5780 Email Address– www.khaalid@gmail.com ludmila@cola-uk.com Task 1 1.1 – Discuss the range of decisions to be taken Decision making is the method of choosing the best obtainable course of action after deliberation of the results of that decision and other significant factors. There are several types of business decisions which are taken
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Executive Summary Our team operated and managed the Littlefield Technologies facility over the span of 1268 simulated days. Our team finished the simulation in 3rd place‚ posting $2‚234‚639 in cash at the end of the game. We did intuitive analysis initially and came up the strategy at the beginning of the game. And then we applied the knowledge we learned in the class‚ did process analysis and modified our strategies according to the performance results dynamically. We have reinforced many of the
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CASE: 1 Olympic Rent-a-car U.S.: Customer loyalty battles Company Name: Olympic Car Rental Co. Characters: Laura Walkins(VP-Marketing) ‚ Andy Kim(Manager CRP)‚Seth Bergman(Senior Financial Analyst)‚Eva Chan(Southwest regional Manager Sales)‚ Marvin Fleming(OM)‚ Sriny Vajarain‚Jorge Martinez & Amy Mckeever( Franichisee operators). Theme of Case: One of the competitor company named “Enterpise Car Rental Co.”-the biggest player in the market has announced an attractive custom loyalty program. This
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Supply Chain Responsiveness and Efficiency – Complementing or Contradicting Each Other? Dennis Minnich1 Frank H. Maier2 International University in Germany Campus 1 76646 Bruchsal‚ Germany Phone +49 7251 700-341 Fax +49 7251 700-350 e-mail dennis.minnich@i-u.de Abstract Balancing responsiveness to market requirements with overall efficiency is an important issue in supply chain design and management. The objective of the system dynamics model introduced in this paper is to capture generic structures
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(Duysters et al (2004) that collaboration efforts of firms many times yield positive results‚ however failures have also been reported 5 (Ratner 2011) Chesbrough‚ H. (2003c). Open innovation: the new imperative for creating and profiting from technology: Harvard Business Press. Chesbrough‚ H.‚ Vanhaverbeke‚ W.‚ & West‚ J. (2006). Open innovation: Researching a new paradigm: Oxford University Press‚ USA Chesbrough‚ H. (2006). How to Drive in new innovation landscape: Havard Business School
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