According to the study made by me‚ HLL has basic problems but which have to be dealt with planned strategy. Now we got to see where the problem lies‚ looking at the market itself will give us a lot of ideas‚ India is a developing nation with a massive population where majority areas are rural and people living in there are uneducated‚ moreover to get to these customers is very difficult as the mode of transport to these people are difficult and time taking. In that kind of situation a large company
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STRATEGICALLY MANAGING THE HR FUNCTION Chapter Summary The chapter discusses the various roles and activities of the HR function first. Then it examines how to develop a market- or customer- oriented HR function. Next‚ the chapter describes the current structure of most HR functions. Finally‚ the chapter concludes with a discussion of new technologies that can improve HR effectiveness‚ including the Internet‚ expert systems‚ groupware‚ imaging‚ and various software applications. Learning Objectives
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A Project Report On “Study of supply Channel Management of Hindustan Unilever Limited.” [pic] Submitted By Partho mukherjee PGDM (operations) Sem 3rd under the guidance of mr. Vivek swami sinhgad institute of business administration&research S. NO. 40/4A+4B/1 NEARPMCOCTROI POST‚ KONDHWA –SASWAD ROAD‚ KONDHWA (BK) PUNE-411048
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THURSDAY‚ MARCH 23‚ 2006 Unilever in India: Hindustan Lever’s Project Shakti Marketing FMCG to the Rural Consumer Marketing Management (MKG1010) International University of Japan‚ Fall 2005 Nishino Kei Pham Thi Thuy Ha Suwannathat Sanpat Tan Siew Siew Zha Li Executive Summary HLL has enjoyed a competitive advantage as a sole provider of personal hygiene care products before the liberalization of India’s economy. However‚ with the entry of foreign MNC‚ HLL is suffering from stagnant
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Hindustan Unilever Limited About the Company: Hindustan Unilever Limited (HUL)‚ previously known as Hindustan Lever Limited (HLL)‚ is India’s largest consumer products company. It was formed in the year 1933 as Lever Brothers India Limited. Headquartered in Mumbai‚ India‚ it has about 45‚000 employees and is the market leader in the FMCG industry in India. Financial Statement Analysis of Hindustan Unilever Ltd. |Items |Year 2007
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A PROJECT REPORT On Study of Consumer Behaviour towards Products Of Hindustan Unilever Ltd (HUL) (Submitted in partial fulfillment of the requirement of Bachelor of Business Administration‚ Distance Education) Punjab technical University‚ Jalandhar Project Report Guide: Submitted By: Name: Mrs. Nisha Solanki Name: Kalpesh Patel Designation: Asst. Professor Enrolment
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Unilever in India – Hindustan Lever’s project Shakti – Marketing FMCG to the rural consumer Summary Hindustan Lever (HLL) formed in 1956 is an Indian subsidiary of Unilever Limited (world’s largest FMCG Company). It was a market leader with a share of 40-45%. HLL’s growth has been related to the political development of the country. The heavily regulated Indian economy between 1947- 1980’s was characterised by License Raj which imposed restrictions on investments by the private players. In 1990
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Thinking Strategically When I reviewed BJ’s ProSports I focused mostly on the strategic thinking process in order to establish what influence it had on managerial decision-making. I also focused on influences that global competition and culture have on managerial decisions‚ because the environment changes constantly. Managerial decision-making is important when business is attempting a long-term objective for the company. I have learned that human thinking is an important part to an organization
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Supply Chain Management Solution for Hindustan Unilever : Case Study Existing Situation With nearly 1000 products‚ HLL distributes them nationally through a network of four warehouses‚ more than 40 agents‚ 7‚500 wholesalers and a number of large institutional customers. HLL‚ in its endeavor to move from the existing push-based planning system to a pull-based system‚ wanted to build a Supply Chain Management (SCM) solution that would ensure informed decisions are made during procurement‚ manufacturing
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-1- THINKING STRATEGICALLY What is Strategic Behaviour? The following few pages provide an overview of the course‚ Strategic Game Theory for Managers. How should people behave in society? Our answer does not deal with ethics or etiquette. Nor do we aim to compete with philosophers‚ preachers‚ or even Emily Post. Our theme‚ although less lofty‚ affects the lives of all of us just as much as do morality and manners. This course is about strategic behavior. All of us are strategists‚ whether we
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