chakkar” Lays Campaign Advertising Agency: J.Walter.Thompson (JWT) Under the guidance of: PROF. S.C.MAKANI Table of Contents INTRODUCTION 3 About JWT: 4 JWT World (in India) 4 Structure of JWT 7 GENERAL INFORMATION ABOUT THE CAMPAIGN 9 How did Agency get the account: 9 Dates of the campaign: 9 BTL 9 CLIENT BRIEF: 10 Company Details: Frito Lays 10 FritoLay India 11 FRITOLAY India Genesis 12 SWOT: 14 SWOT Analysis of Frito Lays 14
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headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand
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the difference. Table of Contents Table of Contents 3 Introduction: 4 HISTORY 4 COMPANY 6 Mission Statement: 6 What you are selling: 6 Competitors: 8 Keys to Success: 8 FLAVOURS 9 Nutritional information 9 Bag of Lays Baked Chips 9 Key Objectives 10 MARKETING ENVIRONMENT 12 MICROENVIRONMENT 12 MACRO ENVIRONMENT 14 SWOT Analysis 16 Strengths 16 Weaknesses 18 Opportunities 18 Threats 19 MARKETING STRATEGY 21 Marketing Objective 21 LAY’S Target Markets
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Managing Supply Chain Inventory: Pitfalls and Opportunities 15‚ 1992 Reading Time: 23 min Hau L. Lee and Corey Billington Most manufacturing enterprises are organized as networks of manufacturing and distribution sites that procure raw materials‚ transform them into intermediate and finished products‚ and distribute the finished products to customers. The simplest network consists of one site that performs both manufacturing and distribution. More complex networks‚ such as those required to
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Examine the role of expert and lay knowledge in understanding and managing risk. Contents Page Introduction 3 Risk 3-4 What is risk? How do we understand risk? How do we manage risk? Expert Knowledge 4-5 What is it? Advantages of expert knowledge Disadvantage of expert knowledge Lay Knowledge 5-6 What is it? Advantages of lay knowledge Disadvantages of lay knowledge Beck’s Theory of a Risk society 6 Case Study:
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Position Paper: Frito Lay’s Dip Strategic Issues: * A highly profitable product line and had phenomenal sales growth between 1981($30M) and 1985 ($87M). * More than 80% of all dips are accounted for by supermarkets‚ with a total dip retail dollar sales volume of $620 million (in 1985). * Major competitor in shelf stable dips. * Virtually all of the growth in 1984 and 1985 was accounted for by cheese-based dips‚ which captured market share from other dip flavors. * Dip competitors
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INTRODUCTION "Inventory" to many business owners is one of the more visible and tangible aspects of doing business. Raw materials‚ goods in process and finished goods all represent various forms of inventory. Each type represents money tied up until the inventory leaves the company as purchased products. Likewise‚ merchandise stocks in a retail store contribute to profits only when their sale puts money into the cash register. In a literal sense‚ inventory refers to stocks of anything necessary
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INVENTORY MANAGEMENT Introduction The overseeing and controlling of the ordering‚ storage and use of components that a company will use in the production of the items it will sell as well as the overseeing and controlling of quantities of finished products for sale. A business’s inventory is one of its major assets and represents an investment that is tied up until the item is sold or used in the production of an item that is sold. It also costs money to store‚ track and insure inventory. Inventories
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real-world problem. At approximately 8:30 A.M.‚ it arrives in the form of status reports on inventory and orders shipped. At the top of an extensive computer printout is a handwritten note from Joe Donnell‚ the purchasing manager: "Attached you will find the inventory and customer service performance data. Rest assured that the individual inventory levels are accurate because we took a complete physical inventory count at the end of last week. Unfortunately‚ we do not keep compiled records in some
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cotten in India. Inventory is a central process in Manufacturing Unit. This Inventory is concerns to all departments i.e.‚ from Planning Department to Selling Department in which it passes though Production Department‚ HR Department‚ Logistic Department‚ Finance Department‚ Costing Department‚ and Commercial Department etc. So managing of Inventory is having wide Scope in manufacturing Company. “INVENTORY MANAGEMENT” Statement of the problem “Inventory management and its
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