SUMMER PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF UNDER GRADUATE DEGREE IN BUSINESS ADMINISTRATION Topic: Internet Retailingwith case study | SUBMITTED BY: AISHWARYA AGARWAL BBA (2012-2015) Roll No. : C-08 AISHWARYA AGARWAL A3906412339 BBA G (2012-2015) AISHWARYA AGARWAL A3906412339 BBA G (2012-2015) FACULTY GUIDE Mr. VIVEK AHUJA ASSISTANT PROFESSOR FACULTY GUIDE Mr. VIVEK AHUJA ASSISTANT PROFESSOR CERTIFICATE OF ORIGIN
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CHAPTER 06 - Financial Strategy * Objectives and Goals * Financial – not necessarily profits‚ but return on investment (ROI) – primary focus * Performance measure by return on assets (ROA) – the profit generated by the assets possessed by the firm. * Societal (more difficult) – helping to improve the world around us * Personal – self-gratification‚ status‚ respect * Profit Margin Management Path * Measured by the retailer’s income statement (statement
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MARKETING MANAGEMENT 6 (Retail Management) GOLDILOCKS BAKESHOP (www.goldilocks.com.ph) | Store Location | On the website of Goldilocks‚ there’s a Locator feature where you can you locate all Goldilocks Bakeshop outlets in the Philippines. The store address‚ telephone number and email address are provided. | Merchandise | You can find on the main menu the complete list of the products (bread‚ cakes and pastries) that the store is offering. | Pricing | You can also find on the main menu of
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Logistics is the process of strategically managing the procurement‚ movement and storage of materials‚ parts and finished inventory (and the related information flows) through the organization and its marketing channels in such a way that current and future profitability are maximized through the cost-effective fulfilment of orders. supply chain management The management of upstream and downstream relationships with suppliers and customers to deliver superior customer value at less cost
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Perspectives on Retailing Overview: In this chapter‚ we acquaint you with the nature and scope of retailing. We present retailing as a major economic force in the United States and as a significant area for career opportunities. Finally‚ we introduce the approach to be used throughout this text as you study and learn about the operation of retail firms. Learning Objectives: After reading this chapter‚ you should be able to: 1. Explain what retailing is. 2. Explain why retailing is undergoing
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Logistics Operation Contents Executive Summary 3 Company profiles: 3 Tesco Plc: 3 Sainsbury: 4 Analysis of logistic operations of TESCO: 4 Logistics in practice: 4 Logistics replenishment policy: 5 Transportation model for national and global operations: 6 Analysis of logistics of operation of SAINSBURY: 7 Logistics practices: 7 Logistics replenishment policy: 8 Transportation model for national and global operations: 8 Comparative
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Chapter 1 An overview of logistics Economic impacts of logistics Economic utility (the value or usefulness of a product in fulfilling customer needs or wants) 4 general types: * Possession utility : the value or usefulness that comes from a customer being able to take possession of a product * Form utility : a product’s being in a form that can be used by the customer and is of value to the customer(allocation; smaller quantities that are desired by customers) * Place utility :having
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Experiential retailing is an interdisciplinary and innovative concept that crosses the fields of merchandising and hospitality management. Merchandising and hospitality industries‚ two of the largest industries worldwide‚ are merging as a single-source business offering total consumption experiences‚ as illustrated by many restaurants and soft-goods retailers who capitalize on each other for incremental profit. Experiential retailing is viewed from five key concepts: experiential consumption‚ symbolic
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Principles of Retailing: The format of a retailer is the overall appearance and feel that it presents to customers‚ primarily its look and layout‚ the sort of range it stocks and the approach taken to pricing. New format : development of online business Format is distinct from fascia which‚ strictly speaking‚ refers solely to external appearance. Retailers occasionally use it as as a synonym for format. Retail internationalization Companies like wal-mart‚ testco‚ internationalie due to the
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I thank my school---Singapore Institute of Materials Management‚ I’m fortunate I can enter this school. He takes me enter new sector about logistics‚ make me deeply interest to logistics. Secondary‚ I would like to express my heartfelt gratitude to lectures who led me into the world of translation. I am also greatly indebted to the lectures at the logistics: Mr. Romeo N.Dumaguing‚ Mr. Dickson Lee‚ Mr. Max Mew‚ Mr. Henry Leong‚ Mr. Goh SK‚ Mr.`Yong SC who have instructed and helped me a lot in the
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