Managing services business for markets: A Case study of Marel Karlstad Business School Handelshögskolan vid Karlstads Universitet Course code: FEAD51 Course name: Industrial Marketing Title: Managing services for business markets: A ase study of Marel C Date of Submission: 2013-03-04 Family name Shurrab El Bouassami Given name Hafez Mohammed Name of the teacher: Maria Åkesson Name of the administrator: Frania Johansson TABLE OF CONTENTS 1. 2. 3. 4. 5. 6. INTRODUCTION .....
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Ryanair Ryanair is one of the largest and still fastest growing low-fares airline companies in Europe. Led by CEO Michael O’Leary‚ a diverse board of directors‚ and an experienced top management‚ Ryanair has been very successful following a cost leadership strategy‚ partially achieved by a “no-frills” service strategy. External influences such as the European economic crisis‚ aviation deregulation‚ and rising oil prices have created opportunities or threats to Ryanair‚ and internal weaknesses such
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Executive Summary This paper seeks to explore the marketing techniques utilised by the low cost airline‚ Ryanair. Specific analysis of its target market will identify that whilst its cost leadership strategy is hugely successful in its appeal to the mass market‚ closer analysis of the increasing ‘budget business traveller’ segment reveal opportunities for further industry growth poignantly amidst the current economic climate. Analysis of Ryanair’s market position as ‘Europe’s largest airline
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Macro-environment PESTEL Analysis: Political and legal factors Political issues are very relevant in the airline industry which has been and still is under political influence. This is particularly true in the European Union where Ryanair primarily operates. A recent liberalization act came under the form of the EU-US Open Skies Agreement‚ signed in 2007and which entered into effect on March the 30th 2008‚ which gives the right to US based airlines to operate intra-EU flights‚ while European
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Ryanair was the first budget airline in Europe‚ modeled after the successful U.S. low cost carrier‚ Southwest Airlines. Ryanair is one of the oldest and most successful low-cost airlines in Europe‚ the third largest airline in Europe in terms of number of passenger and the largest in the world in terms of international passengers’ numbers. For this article‚ I had provided the 4 Ps‚ which is Product‚ Price‚ Place‚ and Promotion for Ryanair. PRODUCT Ryanair was a brand for the budget airline
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Project Management Conflict Resolution Case Analysis Overview: Shirley was the manager of new products division at an e-commerce company. She and Maggie‚ one of her team members‚ interviewed Jesse for a new position on their project team. Maggie did not feel Jesse was the right fit for the position and strongly opposed his candidature. Shirley felt differently and hired Jesse. Six months after Jesse was hired‚ Shirley left the project to start her own company and recommended that Jesse and Maggie
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Even though people think conflicts will not arise in their team‚ it is vital to have conflict resolution strategies in place in order to avoid conflict and maintain a strong level of team communication. When becoming part of a team‚ obstacles are common‚ and they can come from outside of the group‚ as well as from within. There are many different steps that team members must go through in order to avoid conflicts getting out of hand. Teams must have a common goal that they are working toward in order
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My Junior Varsity Basketball team‚ such as the Holy Comforter Crusaders have a team goal to qualify for the end of the season Playoffs. The age group of the boys ranges from age 10-13‚ and is a middle school basketball team. The basketball program has never qualified for the playoffs since the emergence of the program. Based on my evaluation‚ in order for my team to reach their goal‚ they must adhere to the following principles of team goal setting such as‚ establish the long term goal; establish
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situational analysis of shared leadership in a self-managing team [provide a brief description or a descriptive title or a research question] Purposes: Alvesson (1996) claims that a situational approach enables leadership to be viewed and studied as “a practical accomplishment” (p. 476) rather than starting with a conceptualisation of leadership as whatever the appointed leader does. This approach seems particularly well suited to self-managing teams (SMTs)‚ in which leadership is presumably shared
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UNIT THREE MORAL AGENT A) Definition: MORAL AGENT A being whose actions are capable of moral evaluation. A competent and reasonably mature human somebody that has a capacity for making moral judgments and for taking actions that comport with morality. What characteristics does a moral agent has? Exist no universal / standard definition of a moral agent Moral agent possesses three criteria Moral Content
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