INTRODUCTION Today Manchester United is the most powerful football club in the world. They have been successful and renown mainly for their sporting success in the UK and in Europe where some of the best players went through such as George Best‚ Bobby Charlton‚ Eric Cantona‚ David Beckham and more recently Cristiano Ronaldo and Wayne Rooney. Manchester United is more than a simple football club‚ it’s a brand and they have been very successful in marketing. In less than 20 years they went from
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MANCHESTER UNITED: Future Manchester United is one of the leading football clubs in the world and the highest accomplished club in British football history. Being a very valueable brand‚ It is also a commercial powerhouse with a massive fanbase worldwide. After 26 years of success‚ Sir Alex Ferguson‚ the architect and soul pillar of the club‚ has retired. Industry analysis shows that players have strong bargaining power because of their fame and the relevance to the sponsors. They have high
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4G – Corporate Strategy Assignment 2 Instructions: Please‚ read the Manchester United Case carefully‚ then‚ answer the questions using the template provided. Format: * Individual based * Font: Times New Roman‚ 12‚ single space * Max 4 pages (See below) * Page 1 (list of stakeholders) * Page 2 (Stakeholder mapping : actual situation from the case) * Page 3 (Stakeholder mapping: preferred situation) * Page 4 (Justify the “preferred” mapping)
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about the town of Manchester written by Ewan MacColl in the early 1960s which is called “Dirty Old Town”‚ the now anthem of Manchester. Heard a siren call from across the docks Saw a train set the night on fire Smelled the spring on the Salford wind Dirty old town Dirty old town The chorus of this song show reflects pretty well the living circumstance of the workers in Manchester in 1878‚ the year of birth of ManUtd. On an unoccupied land at the North Road in North Manchester Business park between
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a sleeping women blazed bright greenish-yellow light where the fingers of sunlight caressed the features . Such beautiful scenery could be enjoyed from my residence.But what I enjoy most was playing for my team‚Manchester United.I was about to make my season debut in a crucial “Manchester Derby”.But I missed half of the season due to a knee-ligament injury. The seed of this event lied when I was on top form and at the pinnacle of success.Goals were showering whenever the ball reaches my feet.Then
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are the core competencies of Manchester United football club? We can say that Manchester‘s « core » core competencies are first of all‚ their capability to play good football associated with their capability to manage successfully their brand name (“Branding”). Play good football Any football team that pretends to be one of the best in the world has to play good football and have good players in order to be attractive and credible to its public. One of Manchester United’s strength is that they
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The Manchester United Singing Section I came up with the idea of writing this article at the start of the October half-term. As a Manchester United season ticket holder‚ I had the prospect of seeing four games during this two-week break. The second of those games‚ a Wednesday night Champions League game against Real Sociedad of Spain‚ was the game during which United had chosen to trial the much anticipated singing section. The singing section was an idea pushed by two fan groups‚ Reclaim United
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Identify who you believe to be Manchester United’s key stakeholders and evaluate their influence in relation to the ethical stance taken by the company. Ethical stance defined by Johnson and Scholes as: ’the extent to which an organisation will exceed it minimum obligations to stakeholders and society at large.’Four possible ethical stances exist and are stereotypes for any organisation. The first ethical stance is short-term shareholder interests; a company who stick very close to laws and regulations
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How do you evaluate the international competiveness of ManUtd after the takeover by Malcolm Glazer? Their International Customer Base Potential According to the case‚ ManUtd had developed a global fan-base of 100 million in 2009.Asia has the largest fan base at 50 million‚ followed by Europe with 35 million‚ Southern Africa with 8 million and the US with 7 million fans. The extent of their fan base provides significant international competitive potential and is evidence of the opportunity for
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During the nineteenth century‚ Manchester became one of the most industrialized cities in the world. Although the industrialization of Manchester was very efficient and successful for the modernization of man‚ the city’s growth also raised many issues in society. The growth of the city had negative and positive effects. Although the huge population growth in Manchester in the 1800s‚ delighted many people‚ for they though this had led to advances in manufacturing and other industries-the increase
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