A brand is a “name‚ term‚ design‚ symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Proper branding can result in higher sales of not only one product but on other products associated with that brand. Brand is the personality that identifies a product‚ service or company and how it relates to key customers‚ staffs‚ partners‚ investors etc. People engaged in branding seek to develop the expectations behind the brand experience
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High school is a huge stepping stone in a young adult’s life. This is a time of growing mentally and physically. Most lessons are learned during this time period and this is also the time to “find yourself.” Your hormones are raging; you care too much about what people think of you‚ and don’t know whether or not you’re a kid or an adult. Add all of that up‚ plus the pressure to be perfect‚ multiplied by the hours of homework‚ and divided by the amount of energy drinks it takes to stay awake and you
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Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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a worldwide presence. Our study will concentrate on the primary product these two firms make –Athletic Footwear. We will compare their marketing strategies‚ their targeting and their marketing mixes. We will dissect their segmentation and examine their positioning on the global playing field. And lastly we’ll state our conclusions on the comparative marketing strategies of these firms. The world’s athletes play using their products. Let’s see how they play the market. Welcome to NIKE versus ADIDAS
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MANCHESTER UNITED OFFICIAL SUPPORTERS CLUB CONSTITUTION THIS DRAFT CONSTITUTION SETS OUT THE BASIS ON WHICH THE CLUB EXPECTS BRANCHES TO BE ORGANISED AND OPERATE Branch Committee A branch must have an elected committee (“the committee”) to run branch matters and ideally‚ should consist of the following: Chairman / Chairperson Secretary Treasurer Committee members (minimum 3) All posts must be up for re-election on an annual basis at the branch Annual General Meeting (“AGM”)
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Q-1 A surgeon wish to predict the live or death (status) of a CABG patient through their pulse rate‚ systolic blood pressure‚ sugar level‚ hemoglobin etc. He got the data from last 1600 surgeries held in a local hospital and applied an analysis. He got the following result Identification: It is binary logistic regression (LOIGT) Coding 0 = Death 1 = Alive The two post-operative status of the patients are death and alive coded by 0 and 1 respectively to use in binary logistic regression. Hosmer and
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international luxury brand. Burberry designs‚ manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998‚ the new management team at Burberry set out its strategy to reposition and revitalise the brand‚ which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years‚ Burberry has faced new challenges of brand sustainability and positioning
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept‚ market testing‚ continued promotion during commercialization
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Implementation of IPv6 Hotspot Network towards the IPv6 Transition Strategy A.Suffian Mohamad‚ Ahmad Syamil Wahid‚ Dr. Jalil Md Desa Network Transmission & Security Cluster‚ IP-Core Network Technology Programme‚ TM R&D {asuffian‚ syamil‚ drjalil}@tmrnd.com.my Abstract—IPv4 is showing its limitations as global communications and service demands increase and new Internet applications are developed. IPv6 is the next-generation protocol designed to replace IPv4. Transitioning from IPv4 to
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