Project: Brand extension First semester By: Sanjana Jain (Post graduate diploma Luxury brand management) Title: Four seasons stretching itself into crockery line. Introduction: The project is about brand extension‚ it is a method of conceptualising a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase
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share some thoughts with my network as I transition from the military as these ideas are fresh in my mind‚ and I have ample time to reflect on as this chapter of my life as it concludes. Many service members like myself start their military careers without definitive direction on if their career goals are going to be either short or long term. I was the indecisive Airman‚ and there are thousands of servicemembers now who are as I once was. And during my transition hiring managers and recruiters have made
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Benchmarking Client’s Product – White Flower Embrocation (和興白花油) 1. The Major Competitor’s Image (Zihua Embrocation 紫花油) 1.1 Launched in the market in 2010‚ Zihua Embrocation has painted an image of a new generation of Chinese herbal embrocation. It emphasizes on its mild clear fragrance that its competitors lack. This image is obviously designed to target a younger generation of customers who may not have otherwise tried this product that is affected by the existing traditional strong smell
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Brand Community Analysis As the development of communication technology and global market‚ the concept of Brand Community was fist defined as ‘a specialized‚ non-geographically bound community‚ based on a structured set of social relationships among admirers of a brand’ by two social scientists‚ Albert M. Muniz‚ JR and Thomas C. O’Guinn (2001). This essay will firstly give a brief overview of brand community‚ and then point out three main characteristics and further discuss these features of brand
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In 8th grade we start asking ourselves “Am I ready for the transition into highschool?” Most 8th graders don’t know what they need in order to be successful in highschool‚ however‚ I do know what will help me have a successful highschool experience. Choosing the right courses‚ having good study habits‚ and setting attainable goals are all things that will ensure I am successful in highschool. The first first I have to do is make sure i pick the right classes. Picking classes that are too
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Brand Management : Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market‚ which target public the brand is targeted at‚ and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look‚ price‚ the packaging‚ etc. The intangible elements are the experience that the consumer takes away
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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Brand Personality The aim for the brand personality of our product is to come across as a more luxurious option in comparison with other share bags; we believe this could give our product an edge on the competition. We believe a more luxurious and classy brand personality will appeal more to our target market. Our target market for this product is women from the ages of 28-40; we are particularly aiming at middle class women who are of a professional stature who have a more luxurious approach to
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communications play a very big role in creating a strong brand identity. A brand is more than just that‚ a brand is almost like a person; it holds certain characteristics‚ values and personality traits. Combining all these aspects allows a brand to communicate with their consumers‚ which creates a strong relationship between the two parties. Brands have to communicate a certain message to reach their consumers and get them on-board with the brand‚ they communicate their messages using the following marketing
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Recognizing that change will be occurring noticing our reaction to it initiates the transition process. Some people recognize the need change earlier than others. We may see the signs and notice the handwriting on the wall well ahead of others. Other of us may not recognize or react until the change is imminent. In either case‚ when change is apparent to sometimes obvious‚ we all form a reaction to the pending change. There are three options. It can embrace the change‚ accept it somewhat passively
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