4G – Corporate Strategy Assignment 2 Instructions: Please‚ read the Manchester United Case carefully‚ then‚ answer the questions using the template provided. Format: * Individual based * Font: Times New Roman‚ 12‚ single space * Max 4 pages (See below) * Page 1 (list of stakeholders) * Page 2 (Stakeholder mapping : actual situation from the case) * Page 3 (Stakeholder mapping: preferred situation) * Page 4 (Justify the “preferred” mapping)
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about the town of Manchester written by Ewan MacColl in the early 1960s which is called “Dirty Old Town”‚ the now anthem of Manchester. Heard a siren call from across the docks Saw a train set the night on fire Smelled the spring on the Salford wind Dirty old town Dirty old town The chorus of this song show reflects pretty well the living circumstance of the workers in Manchester in 1878‚ the year of birth of ManUtd. On an unoccupied land at the North Road in North Manchester Business park between
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are the core competencies of Manchester United football club? We can say that Manchester‘s « core » core competencies are first of all‚ their capability to play good football associated with their capability to manage successfully their brand name (“Branding”). Play good football Any football team that pretends to be one of the best in the world has to play good football and have good players in order to be attractive and credible to its public. One of Manchester United’s strength is that they
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c Impact Manchester United’s Economic Impact By Dalton Truax For Mike Pearson Sports Marketing & Management 28 February 2013 Introduction Manchester United is the most valuable sports club to exist so surely the club must make the city a lot of money every year‚ right? Soccer is the most popular sport in the world‚ and the most popular soccer club in the world is Manchester United. There is no denial that Manchester United has had a huge cultural impact as
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The Manchester United Singing Section I came up with the idea of writing this article at the start of the October half-term. As a Manchester United season ticket holder‚ I had the prospect of seeing four games during this two-week break. The second of those games‚ a Wednesday night Champions League game against Real Sociedad of Spain‚ was the game during which United had chosen to trial the much anticipated singing section. The singing section was an idea pushed by two fan groups‚ Reclaim United
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Identify who you believe to be Manchester United’s key stakeholders and evaluate their influence in relation to the ethical stance taken by the company. Ethical stance defined by Johnson and Scholes as: ’the extent to which an organisation will exceed it minimum obligations to stakeholders and society at large.’Four possible ethical stances exist and are stereotypes for any organisation. The first ethical stance is short-term shareholder interests; a company who stick very close to laws and regulations
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How do you evaluate the international competiveness of ManUtd after the takeover by Malcolm Glazer? Their International Customer Base Potential According to the case‚ ManUtd had developed a global fan-base of 100 million in 2009.Asia has the largest fan base at 50 million‚ followed by Europe with 35 million‚ Southern Africa with 8 million and the US with 7 million fans. The extent of their fan base provides significant international competitive potential and is evidence of the opportunity for
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MANCHESTER UNITED OFFICIAL SUPPORTERS CLUB CONSTITUTION THIS DRAFT CONSTITUTION SETS OUT THE BASIS ON WHICH THE CLUB EXPECTS BRANCHES TO BE ORGANISED AND OPERATE Branch Committee A branch must have an elected committee (“the committee”) to run branch matters and ideally‚ should consist of the following: Chairman / Chairperson Secretary Treasurer Committee members (minimum 3) All posts must be up for re-election on an annual basis at the branch Annual General Meeting (“AGM”)
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a sleeping women blazed bright greenish-yellow light where the fingers of sunlight caressed the features . Such beautiful scenery could be enjoyed from my residence.But what I enjoy most was playing for my team‚Manchester United.I was about to make my season debut in a crucial “Manchester Derby”.But I missed half of the season due to a knee-ligament injury. The seed of this event lied when I was on top form and at the pinnacle of success.Goals were showering whenever the ball reaches my feet.Then
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MANAGEMENT SECTION: 3 SUBMITTED TO: BOBBY HAJJAJ Case1: Manchester United: The Glazer Takeover- S.W.O.T. Analysis SUBMITTED BY: Nafiza Haque 091 0473 030 Silvana Afsara Shafiq 092 0358 030 Mir Sawam Sauhrid 092 0216 030 Mehnaz Tarannum 092 0202 030 North South University‚ Department of BBA. Summer 2013 SWOT Analysis of Manchester United Strengths: 1. An excellent legendary renown coach
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