Study 1: Manchester United - a whole new ball game Q1: Using Exhibit 4.8 identify the main conflicts of expectation for the organisation today As today Manchester United is not only a football club anymore but a listed company‚ there are a main conflicts of expectation as in other comparable enterprise as well. The biggest conflict is in my point of view to deal with the big gap between the supporters which loves the club and the game and those‚ who are interested in the brand Manchester United
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Manchester United More than a football club‚ a global brand For these fans‚ there is only one United Annual Report 2003 Manchester United is one of the leading clubs in world football‚ with a global brand and following that embodies the passion and excitement of the world’s most popular sport. Our goal is‚ through innovation‚ commitment and evolution‚ to protect and develop the brand by sustaining the playing success on the field and growing the business to enhance the financial strength of
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Manchester United Football Club is an English professional football club‚ based in Old Trafford‚ Greater Manchester‚ that plays in the Premier League. Founded as Newton Heath LYR Football Club in 1878‚ the club changed its name to Manchester United in 1902 and moved to Old Trafford in 1910. Manchester United have won many trophies in English football‚ including a record 20 League titles‚ a record 11 FA Cups‚[3] four League Cups and a record 20 FA Community Shields. The club has also won three
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Manchester United Football Club is an English professional football club‚ based in Old Trafford‚ Greater Manchester‚ that plays in the Premier League. Founded as Newton Heath LYR Football Club in 1878‚ the club changed its name to Manchester United in 1902 and moved to Old Trafford in 1910. Manchester United have won many trophies in English football‚ including a record 20 League titles‚ a record 11 FA Cups‚[3] four League Cups and a record 20 FA Community Shields. The club has also won three European
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Manchester United Football Club is an English football club‚ based at the Old Trafford stadium in Trafford‚ Greater Manchester‚ and is arguably the most popular football club in the world‚ with over 330 million supporters worldwide– almost 5% of the world’s population. The club was a founding member of the Premier League in 1992‚ and has played in the top division of English football since 1938‚ with the exception of the 1974–75 season. Average attendances at the club have been higher than any other
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Manchester United Manchester United is one of the most successful football teams in history‚ having won nineteen Premier League titles‚ which is more than any other team ever. They have also won the Champions League three times and they have one of the biggest stadiums in the world‚ which can hold up to 78‚000 people. They have a sponsorship with Nike and Aon and are now owned by the Glazer family. They have a fierce rivalry with Manchester City. Manchester United Football club formed
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English team in this period of time‚ and that team is Manchester United. Manchester United F.C. was founded in 1878 as Newton Heath LYR F.C. and the name was changed to Manchester United F.C. in 1902. Manchester United F.C.’s home ground is Old Trafford‚ which is located in the city of Manchester. The team’s nickname is The Red Devils; the nickname was given to them because of the picture of a red devil that appears on the team’s badge. Manchester United only missed one season in the Barclays Premier
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Strategic Management: Case Study. Team 5. Manchester United: Looking Beyond 2011-12 Season. By the year of 2011 Sir Alex Ferguson was working hard to keep succeeding as he has been doing it since his arrival with Manchester United. Key acquisitions‚ new line-ups and strategic decisions had been made. In the other side of the “enterprise”‚ let’s say the commercial and financial side‚ Mr. David Gill; current CEO of Manchester United was as well making strategic decisions within the club.
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INTRODUCTION Today Manchester United is the most powerful football club in the world. They have been successful and renown mainly for their sporting success in the UK and in Europe where some of the best players went through such as George Best‚ Bobby Charlton‚ Eric Cantona‚ David Beckham and more recently Cristiano Ronaldo and Wayne Rooney. Manchester United is more than a simple football club‚ it’s a brand and they have been very successful in marketing. In less than 20 years they went from
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MANCHESTER UNITED: Future Manchester United is one of the leading football clubs in the world and the highest accomplished club in British football history. Being a very valueable brand‚ It is also a commercial powerhouse with a massive fanbase worldwide. After 26 years of success‚ Sir Alex Ferguson‚ the architect and soul pillar of the club‚ has retired. Industry analysis shows that players have strong bargaining power because of their fame and the relevance to the sponsors. They have high
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