Business Plan for G3 Fashion House 1.0 EXECUTIVE SUMMARY 1.1 COMPANY G 3 Fashion House is an urban men and women’s clothing retail establishment that will sell and is currently selling fashionable clothing for both men and women with our prime product being Urban branded clothing. G3 fashion House is currently located at shop 29 Town Square mall Windhoek‚ Namibia which is a popular youth shopping destination. While our initial goal is to open two boutiques in respect to the one we intend
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A brand is a “name‚ term‚ design‚ symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Proper branding can result in higher sales of not only one product but on other products associated with that brand. Brand is the personality that identifies a product‚ service or company and how it relates to key customers‚ staffs‚ partners‚ investors etc. People engaged in branding seek to develop the expectations behind the brand experience
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Patagonia Brand The purpose of this report is to analyze the four components of the marketing mix of the Patagonia brand. To discuss and examine possible changes to Patagonia’s product‚ pricing‚ placement‚ and promotion. Marketing Mix Analysis Overview Patagonia‚ Inc. is a Ventura‚ California based clothing company‚ focusing on outdoor clothing. The clothing is focused on outdoor environmentalists who are willing to pay a premium for the Patagonia brand name and ethic.The company is accociated
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651 Average Age: 26 Male/ Female: 5% / 95% Earning £35‚000+: 6% AWARDS Cosmopolitan ’s Woman Achiever Award Entrepreneur of the Year Best Lingerie Retailer Award 2000-2011’ BRRAVISSIMO- A BRAND Bravissimo is a British retailer specialising in lingerie‚ swimwear‚ clothing‚ nightwear and bras for bigger breasted women of cup sizes D to KK. Catering for women who are usually called curvy‚ though their lingerie chain‚ which sells online‚ by mail order and through its 21 retail shops
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with products they consume‚ particularly of name brands and status-enhancing appeal. With the marketing world growing larger by day it seems more and more people are attracted to the advertised products and feel the need to have them in order to keep in style with the rest of society. The term "conspicuous consumption" applies to those people who show off their products in order to show their wealth. These people who show off their expensive clothing‚ jewelry‚ or cars are trying to make an impression
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Derby Clothing Pvt Ltd‚ Chennai The company was established in the year 1994 as a small design studio in a 200 sq. Ft. Space in Chennai; today derby makes its presence through 33 exclusive stores & 238 multibrand outlets across the southern states. Until 2008‚ the brand’s presence was confined to a single outlet in Chennai. Post 2008‚ the brand has spread its wings methodically not only in geographic spread but also in its product profile. The brand’s journey to its present size is
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Classification Zara is classified as the shopping goods in the category of consumer products. Zara is an international clothing brand which is a part of the Inditex Group. Zara’s products mainly focus at the clothing and their products are bought for the final use. So‚ it is classified in the category of the consumer products. Zara is classified as the shopping goods because of their brand. Their brand had made the price of their product higher than other competitors seems like Padini. The price of their products
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self-confidence. People also purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. People like LeBron James‚ Tiger Woods‚ Maria Sharapova‚ and Michael Jordan. These athletes wearing the Nike sign‚ was what really got the consumers to buy brand name items. But‚ most people don’t know where the brand Nike originated from. You might be surprised to know that one of the world’s dominant shoe‚ sports equipment and clothing brands was named after the Greek goddess of
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