PRODUCT GROUP BRAND: FOSSIL FOSSIL BRAND Founded in 1984‚ the Fossil brand was the springboard for everything the company has become for more than a quarter of a century. Fossil prides itself on its commitment to American vintage inspiration. This commitment has allowed for a strong retail presence globally‚ with more than 400 retail locations‚ 4‚000 wholesale locations and 13‚000 employees worldwide. Alongside the Fossil Brand‚ the company is constantly developing its multi-brand portfolio.
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Business plan for new clothing company The product we are going to distribute is trendy clothing. Clothing must be fashionable so that it can influence on people and it is one of the most important things for people. Particularly‚ there are two types of clothing: formal and informal. However‚ the clothing we’re going to develop is formal clothing. Nowadays‚ there are a lot of brands‚ like as ELLE‚ DAPPER‚ ARROW and other brands‚ and they have already got their own customers and they are holding
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Introduction Brand awareness means the extent to which a brand associated with a particular product is documented by potential and existing customers either positively or negatively. Creation of brand awareness is the primary goal of advertising at the beginning of any product’s life cycle in target markets. In fact‚ brand awareness has influence on buying behavior of a buyer. All of these calculations are‚ at best‚ approximations. A more complete understanding of the brand can occur if multiple
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Marketing Mix PRODUCT As a clothing store which is focusing on local designed and European designed clothes‚ our products are going to be high-end‚ fashionable‚ green and unique. First‚ because the trend of ENVIRONMENTAL PROTECTION develops very fast‚ we want to encourage our designers to consider using green dressing materials or put some elements of eco-awareness in their creations. At the same time‚ we are going to use Environmental protection shopping bag in our business and use green
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Women’s Industry report: This industry includes establishments primarily engaged in the retail sale of a general line of women ’s ready-to-wear clothing. This category also includes establishments primarily engaged in the specialized retail sale of women ’s coats‚ suits‚ and dresses. Custom tailors primarily engaged in making women ’s clothing to individual order are classified in SIC 5699: Miscellaneous Apparel and Accessory Stores. Industry Snapshot In 2005‚ $36.7 billion was spent at stores
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The mango‚ (Mangifera indica) was once native to Asia‚ but is now exported to almost every country and continent. It is a major fruit crop in many countries such as Mexico‚ Philippines‚ Brazil‚ Pakistan‚ Thailand and China. The trees are long-lived‚ as some trees still flower after over 250 years. Mango trees flower best in a warm or tropical environment‚ with frequent‚ light rainfall. It also helps if the soil is mildly acidic and 1 or 2 metres deep. MANGOES Mangoes are generally harvested Many
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Aukštaitija’ women wore long‚ wide‚ and gathered at the waist linen shirts. They were made from linen or woollen. A linen skirt in Aukštaitija was often white with a red border. And a woollen skirt was four coloured. The dominant colours were green and red with yellow and purple. For special occasions two skirts were worn. Shirts had red ornaments. Sleeves were decorated. Aprons in Aukštaitija were made of white linen‚ decorated red only or red and blue ornamental stripes. A woman’s bodice (corsage)
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The Renaissance era was a time for larger‚ fuller-figured women with wide hips‚ big hair and huge dresses with oversized shoulders and large puffy sleeves. It seemed everything about the Renaissance Era was large. While the makeup at the time was understated‚ bright red lipstick was in vogue. Blonde hair was also in‚ which was a huge change from the darker hair of previous centuries. As the Renaissance Era came to an end‚ everything swung in a totally different direction. By the time the Victorian
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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For rich people ‚ silk stocking covered the legs. For the poor‚ they wore wool sock. It was very different from the poor and the rich. The poor didn’t have any servants to help them at home . The rich had servants to help them do the stuff they needed done. The women were the ones in charge of the house and the men we in charge of getting money and working so they can have a house. The middle class had very good and comfy furniture and the poor had furniture the had holes in it and weren’t
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