Brand Wars "To be‚ or not to be: that is the question" To rise as the new prodigy or to remain imbecile - An issue churning in the minds of all the ’brand owners’. Brand Wars have been going on for decades but it has taken a completely new outlook in the recent years. The fierce battle between brands of the same genre continues as one tries to rise over the others as superior to lead the market. Looking back at the 70’s we can see the brawl between the two highly popular brands Pepsi and Coca-Cola
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Why people buy counterfeit brands First of all it is important to say that there are two types of counterfeit product purchases by consumers. Deceptive counterfeiting takes place where the consumer does not know that they have purchased a counterfeit product. In contrast‚ non-deceptive purchases of counterfeit products take place where the consumer willingly buys the counterfeit products. We’re dealing here with the latter type of purchase. If lawmakers and the producers of genuine branded goods
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mild clear fragrance that its competitors lack. This image is obviously designed to target a younger generation of customers who may not have otherwise tried this product that is affected by the existing traditional strong smell of other embrocation brands such as the Client’s. 1.2 Though the Client’s launch of a milder smell version (floral scented) of “Fuzai 239” (福仔239 “和興白花油 - 清幽”)‚ it cannot compete with the Zihua Embrocation’s image of a real floral scented embrocation product. It is not the
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Brand Personality The aim for the brand personality of our product is to come across as a more luxurious option in comparison with other share bags; we believe this could give our product an edge on the competition. We believe a more luxurious and classy brand personality will appeal more to our target market. Our target market for this product is women from the ages of 28-40; we are particularly aiming at middle class women who are of a professional stature who have a more luxurious approach to
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surroundings‚ specifically the environment where we lived. Esperanza has been affected by her surrounding because she didn’t live in a good environment that she can be proud of her‚ but rather be ashamed and feel uncomfortable. In the book‚ The House on Mango Street‚ Esperanza states‚ “The way she
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BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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Introduction Frutika Juice is the juice brand of AFBL‚ recently introduced juice in the prevalent Bangladesh market. From the lunching of the product Frutika Juice has come up with novelty promotional campaign in order to grab the market share. It also tried to make available the product in the market through their effective distribution channel. The history of Akij Group stretches back to later part of the forties. In its infancy‚ the Group started in humble way with jute trading which was
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RIVER ISLAND CLOTHING CO. LTD.: INITIAL SUBMISSION Full Version The history of River Island spans 55 years. The business started in 1948 as a small lock-up shop in East London selling wool and ladies clothing. As the business increased shops were added under the name of “Lewis Separates” and the focus became ladies clothing. By 1968 there were some 70 stores in the UK and “Lewis Separates” introduced into a few of its stores a brand new concept and name. Innovative in design and format these stores
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STRATEGY 2 SPECTRUM BRANDS 3 MANAGEMENT 3 STRATEGY 3 RELATED DIVERSIFICATION 3 UNRELATED DIVERSIFICATION 4 MARKETING 5 MANUFACTURING‚ RAW MATERIALS‚ DISTRIBUTION‚ AND SUPPLIERS 10 CONSOLIDATION EFFORTS 10 RAW MATERIALS 11 DISTRIBUTION AND SUPPLIERS 12 SPECTRUM BRANDS FINANCES 12 SALES 12 INCOME 13 PROFITABILITY RATIOS 13 LIQUIDITY RATIOS 14 LEVERAGE RATIOS 15 ACTIVITY RATIO 16 SHARE PRICE 17 RECOMMENDATIONS 18 REFERENCES 19 INTRODUCTION Spectrum Brands (SPC) is a global branded
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Factors behind the brand switching in telecom industry The issue of Customer’s switching to other service providers have been the cause of intensive research from many years now and have given rise to many theories.Due to the increased competition in the telecommunication industry it has become extremely important for the companies to pay attention towards retaining of the customers.This research study particularly investigated the causes of customer switching behavior.A prolific way to gain the
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