launching maternity wear collection MNG Motherhood by Mango. MANGO is a Spanish brand of women wear and accessories that are in vogue. The first store of Mango was opened in 1984 in Barcelona. Mango entered India in 2001 with Major Brand’s franchise and has now appointed DLF as a franchisee partner after seeing the growth rate and opportunities in the country. It has 17 stores in India today. We have decided to the line extension in the brand MANGO by launching maternity wear collection MNG Motherhood
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Marketing Campaign Noelle Androuin Fashion Industry Profile The Apparel Industry consists of companies that design and sell clothing‚ footwear and accessories. Product categories include everything from basics‚ such as underwear‚ to luxury items‚ for example‚ cashmere sweaters and alligator-skin handbags. Traditionally‚ Apparel companies are wholesalers‚ selling large quantities of goods to retailers‚ which markup items and sell them to consumers for a profit. However‚ it’s become more difficult
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inspired her first and most successful novel‚ The House on Mango Street. Cisneros’ writing has been shaped by her experiences‚ which have given her a perspective and voice very different from traditional American writers‚ such as Poe‚ Thoreau‚ and Emerson. These are the writers that have helped comprise the literary cannon of the United States for nearly two hundred years. She has something to say that they do not know about. The House on Mango Street is an elegant literary piece‚ somewhere between fiction
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Exam Fashion Flow Theories -- The Instrument of Meaning Exemplified as an instrument of meaning‚ the fashion system is a menagerie that takes meaning on an arduous cycle. One that sheds light on how its products are idealized‚ produced‚ adopted‚ and then finally discarded after serving its utilitarian or ideological purpose. Mass communication and other conduits of information dissemination play a role in channeling meaning from its origins to the consumer (McCraken 1986). The fashion system
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Indian Mehndi Designs It is said that the at any festival or religious event‚ the preparation of a girl/woman can not be completed without MEHNDi‚ & it isa world truth. Mehndi filled hands make a lady more charming. Indian styles of mehndi are more famous in 2013. Girls and women are keen to wear mehndi at every event. Indian mehndi designs are mostly floral‚ peacock and geometric shaped designs. These designs are developed not only for the front side of hand but also for the back side of
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Fashion plays an important role in the daily life of every individual. It starts with deciding what to wear‚ how to wear it‚ and so forth. Imagine the world without fashion. Not a nice one is it? Every individual owes admiration to those behind-the-scenes people who are responsible for making the world so fashionable; one in particular a fashion marketer. A career as a Fashion Marketer is an interesting career filled with nothing but fashion‚ adventure‚ and excitement. Being a Fashion Marketer is
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The Fashion Channel: Case Write-Up Decision to Be Made The management team for The Fashion Channel (TFC) must decide which customer segment(s) or “cluster” they should target in their new marketing strategy and how they should position TFC to ultimately increase company revenue. When deciding their marketing strategy‚ TFC must consider how they can increase their share of the market (ratings) versus the increasingly competitive fashion programming on CNN and Lifetime‚ and if they can maintain
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For my Final Major Project I decided to create a marketing/PR campaign around the launch of a new fashion label consisting of posters‚ magazine adverts and give-aways. I thought that just creating a normal women’s clothing range would be too easy‚ so I decided I would create a brand which creates clothes made entirely of recycled materials. I started off by looking at fashion designers whose clothes were eco-friendly/recyclable: Katharine Hamnett; Stella McCartney; Gary Harvey etc. I found their
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Islamic Fashion Objective Objective Islamic Fashion is actually covers wider scope. Each continent have different perspective on Islamic Fashion - culture influence Fashion always reflects women Muslimah Fashion Introduction v It is important to distinguish between what Muslims wear and what has come to be defined in the literature and the market place as "Islamic fashion." v What counts as Islamic or not is a matter of considerable debate amongst Muslims. v Whilst many consider
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Fast Fashion: A Clothing Retailer’s Dream? By Sarah Stefanson March 8‚ 2010 You may have heard the term “fast fashion” being thrown around lately. For those of us without tons of disposable income‚ fast fashion is a trend that can allow us to don the latest looks walking the runways at a fraction of the cost of designer clothing. Clothing retailers such as Zara‚ H&M and Forever 21 are taking advantage of the fast fashion business model to get pieces similar to the ones presented by the world’s
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